In today’s modern world where all kinds of information are available at the tip of your fingers not being digital is no longer an option. Technology and innovation are accelerating at a rapid pace and humans are becoming ever more dependant on technology to guide and direct them towards their objective.
Today, if you want to go anywhere you are dependant on your car’s GPS. No longer do we remember phone numbers because why would you all of that is saved on your phone which is pretty much with you at all times. And then, of course, we have Google often the solution finder to all our problems.
Whether we need to buy a product, learn more about a particular subject, or find a location the first thing we do is type in what we are looking for in Google and hit search. In milliseconds we have all the information we need to make more informed decisions on just about anything.
This is why SEO has become so essential for businesses, especially, local ones. In the old days, we had hefty and dependable yellow books to find local services and shops. But those days are long gone. No one has the time or energy to flip through hundreds of pages of numbers and listing to find the person or business they are looking for. Why would you when Google can do that for you in the blink of an eye?
SEO Challenges For Small Business Owners In Halifax, NS
Being listed on Google has become the #1 priority for all business owners whether local, national, or international. But that’s not all. It’s not enough to just be listed as you are likely competing with hundreds of other businesses that are direct or indirect competitors. In order to be competitive your business needs to be on the top or at least the first page of Google to really get those clients and leads.
But with such intense online competition getting on the first page of Google let alone the top three searches is no easy feat. With online giants spending millions of dollars on online marketing in order to dominate the top search links business owners are often faced with stiff competition at the top.
So how does a local business with a limited marketing budget compete with these big corporate giants? Through local SEO of course! Since a local business is only looking to really target a specific region and demographic, through the use of search engine optimization one can hone web content to focus on locality-based keywords that customers may be typing into Google to look for services offered.
This isn’t easy, especially, if you don’t know much about SEO and are not so technically inclined. Luckily there are marketing firms in Halifax that excel in providing local SEO services to ensure that your business pops up on the first page of Google on various primary keywords.
Small business owners are often hesitant to try new things and spend money on marketing. But in order to grow a certain element of risk is always necessary. With organic local SEO that risk is very low and the gains can be immensely valuable.
Just setting up a local website design with quality content and having your business listed on local online directories (Like the Halifax Chamber of Commerce) can in some cases be enough to land you that first-page spot. However, depending on the industry and business you operate you might have to do a lot more to drive up your online rankings.
In such cases, it would be best to seek the help of local SEO management companies or Halifax SEO consultant. Yes, it may cost you a bit extra but more often than not the cost will far surpass the value and rewards you are likely to gain.
Professional SEO specialists work on your web content ensures that you have information and media that is relevant to what is being searched by the user. An SEO specialist will also tinker with online settings to ensure that your page is easy to navigate and is compatible with both desktop and mobile screens.
On-page and off-page SEO are both essential components to having a strong online presence. Local marketing companies in Halifax offer a variety of online services including web design, social media management, SEO, Paid Ad campaigns, content management, and much more. However, choosing the right SEO company for your small business in Halifax can be tougher than you would imagine.
Choosing The Best Local SEO Company For Your Business
Seeking a local Halifax SEO company for your local business’s online needs is always a better option than choosing a large multi-national agency. With a local SEO firm, you are likely to get a lot more attention and a much better user experience.
A few things to look out for in a local SEO company:
- Track Record
- Reviews & Testimonials
- Local credibility and reputation
- No. of years in business
- There own Local Search Engine rankings
- Customer experience
- Cost of services
Hiring a local SEO agency in Halifax certainly has its share of advantages. If you are a business owner that operates in the Maritime but are yet to have an online presence you should seek the services of a local SEO company immediately.
By not having a strong online presence it is likely that a lot of customers seeking your services are instead finding your competition. This is bad for business and can really begin to hurt a business financially down the line. There are still a lot of gains to be made in local SEO and the time to start growing online is now before it gets too late.
If you need a trusted team to help you with your dreams and goals, book a discovery call today and let’s talk about the future.
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