Congratulations! You’ve decided to start a business. That’s great! Now, you need to get online. A lot of people think that they don’t need a website for their business—that they can just set up shop and be successful without one. But we’re here to tell you that you absolutely do need a website if you want your business to succeed over the long term.
Think about this for a moment, 84% of today’s consumers think a website makes your business more credible than companies that only have social media profiles.
So for business owners, it becomes even more important than ever to have a business website. Here are our top five reasons why:
Table of Contents
Credibility as a Business
Your website is your business’s face to the world. It shows that you are serious about your business and professional. If a potential customer looks at your website, they will see what you have to offer and get an idea of how much it would cost them if they wanted to use that service or buy that product.
Also, these days people search online for services before calling a company directly. If they find your site easily and there are lots of positive reviews, then this will show them that other people have had good experiences with you as well!
24-hour sales pitch
A website can be updated 24 hours a day, seven days a week. It’s always available – no matter what time of day it is, you can update your website. You don’t have to worry about whether or not someone will be home when you want to update your business’ social media profiles (for example). A website can also be accessed from anywhere in the world and at any time.
A website is accessible through any device – computer, tablet or smartphone! Whether you are using an Apple device or a Windows 8 computer with touch screen technology, you can access all of your company’s pages from one place.
With search engines like Google, you also have a potential stream of nonstop activity where customers can potentially stumble across your business in their moment of need.
Showcase how Awesome Your Products or Services are
By using high-quality pictures on your website, you can demonstrate to potential clients what they can expect from working with you. Think about before and after photos if you provide some kind of service. Think about product shots if you have an amazing item to share with the world.
Additionally, you may use the featured graphics and the layout of your website to help visitors imagine what it would be like to visit your actual place. This is especially effective if your brand is intimately connected to the “feel” of your setting.
To ensure you’re drawing in the proper clients, you may also include vital info about your goods and services on your website. Talk about the benefits, and answer people’s top questions about what it is you do in an easy-to-read FAQ section.
Help Customers Find Your Business!
If you have a physical location and aren’t adding Maps directly to your website, you could be missing out big time. People who don’t frequently visit your area will find it simple to locate your company thanks to an embedded map.
You also should always include your contact information, as well as a click-to-call on all phone numbers for mobile!
Let’s think about it for a second, if your goal is for people to contact you, or visit your location, wouldn’t it make sense to add as many relevant ways as possible to the material they’re reading?
It Offers Social Proof
In a world where people have trust issues, it’s no surprise how important social proof can be when someone doesn’t really know much about you yet.
Whether or not other customers choose to use your company depends on what they have to say about it.
Therefore, even while review sites like Yelp are important, your website is the ideal way for consumers to learn more about your company.
A good strategy to build credibility and social proof is to prominently display your greatest customer reviews on your website.
Customer testimonials help give prospective clients an inside, and personal look at what your business is all about.
You Need a Web Presence
There’s no denying it: people use the internet to search for products and services. In fact, according to a report by IBM, 85% of all product searches are done online. This means that if you want your business to be found in order to sell anything—whether it’s a service, a product, or both—you need a website. Why? Because it’s convenient for customers.
Your website is also an important communication tool between you and your customers. It can help build trust with current customers and attract new ones through marketing efforts such as email campaigns, blogs, or social media posts on Facebook and Twitter.
Finally, having a website is important because it allows you to sell directly through your site instead of relying on third-party sites like Amazon where there may be more competition (and less money).
Conclusion….Super Important to have a Website for your Business!
Websites are the cornerstone of any business. They allow you to create an online presence that potential customers can easily find, and they also allow you to sell your products or services without being physically present. When a customer wants information about your company and services, they’ll look at your website first—so make sure it looks professional and includes all the relevant information they need!
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