Best Video SEO Tactics for 2024

Best Video SEO Tactics for 2024

As the owner of a small landscaping company trying to attract clients, you decided to start creating YouTube videos showcasing your work. You taught viewers how to upgrade their curb appeal with flower beds, walkways, patio installations, and more.

The before and after shots really showcase your quality and craftsmanship. You also interview satisfied customers on camera talking about how you brought their outdoor visions to life.

Now you’ve got a growing channel with thousands of views—but you know you’ve still barely scratched the surface of YouTube’s 2 billion monthly searchers. With global digital ad spending expected to surpass $500 billion by 2025, video SEO will only grow more crucial for businesses in 2024 and beyond.

Your current subscribers love what you’re putting out, but new viewers aren’t discovering those amazing videos. Without optimization, it’s like trying to get a glowing 5-star client testimonial seen on a highway billboard!

You can feel that your videos have so much untapped potential if only you could figure out how to play YouTube’s game. Today, we play the game!

Understanding Video SEO

Before diving into specific video SEO tips, let’s clearly define what video SEO entails and how it differs from standard SEO for websites.

Video SEO refers to optimizing on-demand and live video content to rank higher on search engines like Google and YouTube.

The goal is to make your videos easily discoverable by people searching for related topics. This allows you to reach a larger audience and drive more traffic back to your website.

Video SEO shares some common principles with website SEO, like the importance of quality content and backlinks. However, there are also key differences, such as the need to optimize video titles, descriptions, and thumbnails.

Overall, video SEO requires catering your optimization specifically to video hosting platforms like YouTube rather than only focusing on Google web search results.

Keyword Research for Videos

Thorough keyword research lays the foundation for an effective video SEO strategy. You need to identify search terms and phrases that your target audience uses when searching for video content related to your business.

Popular keyword research tools like Google Keyword Planner, Ahrefs’ YouTube Keyword Tool, and Ubersuggest’s YouTube Keyword Finder allow you to discover high-potential keywords. Other tools like VidIQ offer a very Youtube specific type of analysis. I highly recommend this for your channel.

When conducting keyword research for videos, prioritize long-tail, low-competition keywords that still have decent search volume.

For example, a term like “woodworking tutorial” would be too competitive for a newer channel. A better alternative might be “small woodworking projects for beginners”. This more closely matches a specific user intent while having lower competition.

Once you’ve compiled your initial list, narrow it down by considering questions like:

  • Does this keyword closely match a specific user intent? You want to target keywords where users have a clear need they expect videos to solve.
  • Is there sufficient search volume for this term? Prioritize keywords searched at least 1,000 times per month.
  • How competitive is this keyword? Determine if you can reasonably rank for the chosen term with the quality and promotion level of your planned video.

Get clear on the exact topics you want to target from the start, as this informs the video optimization process.

Optimizing Video Content For Youtube

Optimizing Video Content For Youtube

With your video keywords identified, it’s time to optimize the content itself. Follow these best practices when uploading videos:

SEO-Friendly Video Titles

Your video title is the first element viewers see in search results, so making it compelling and keyword-rich is crucial.

Some title optimization tips include:

  • Make the title clear and descriptive – Summarize the content effectively while using keywords viewers will search.
  • Keep titles under 60 characters – Concise titles with the most critical information perform best.
  • Use keywords at the beginning of the title – Search engines apply more weight to the start of video titles.
  • Include formatting for skimmability – Strategically bold, italicize, or capitalize parts of the title.
  • Incorporate power words to drive clicks – Terms like “never-before-seen,” “best,” “how to,” or “beginner’s guide” help.

For example, a strong title could be:

🥇 How to Make the Perfect Cup of Pour Over Coffee ☕ Complete Beginner’s Guide

This title summarizes the content clearly while using power words, formatting, and keywords expected to drive lots of clicks.

Optimized Video Descriptions

The video description gives you more real estate for optimizing with relevant keywords. Ensure your description:

  • Accurately summarizes the video content – Help viewers evaluate the relevance without watching yet.
  • Places primary keywords near the top – Front-load descriptions with critical search terms.
  • Includes related keywords throughout – Incorporate additional semantic keywords, like synonyms and broader terms.
  • Uses links strategically – Link out to relevant resources or your products/services where valuable.
  • Adds an actionable call-to-action – Prompt viewers to “Subscribe”, “Enroll now”, etc.

Tags

Adding thorough tags to your video also signals relevance to search engines.

When tagging your content:

  • Leverage all 500 characters – Maximize discoverability with multiple specific tags.
  • Include all relevant variations – For example, singular vs plural or spelling variations.
  • Use related keywords – Broaden reach with semantic keyword tags.
  • Re-use top performing tags – Analyze which tags drive the most views.

Comprehensive tagging ensures your video surfaces for a wide range of searches.

Enhancing Video Visibility with Thumbnails and Titles

Best Video SEO Tactics for 2024 Halifax Digital Marketing Agency

Even if you nail video optimization, it means little if viewers don’t click through from search results. That’s why compelling thumbnails and titles that convert viewers into plays are so important.

Designing Thumbnails That Convert

Your thumbnail visually represents the video in search results. Well-designed thumbnails can boost click-through-rates substantially.

Some thumbnail best practices include:

  • Use high-contrast, vibrant colors – Bold color schemes attract viewer attention.
  • Spotlight a central focal point – Feature a key person, product, or text overlay.
  • Incorporate text strategically – Include keywords or power words that intrigue viewers.
  • Avoid busy backgrounds – Complex backgrounds compete with the main subject.
  • Convey emotion – Express excitement, curiosity, laughter, etc based on your content.
  • Stay consistent with branding – Use colors, logos, and styles aligned with your channel.

Test different thumbnail styles and imagery to determine what converts best for your niche.

Creating Engaging Titles

Your video title is the primary element convincing searchers to click and watch your content.

Some tips for compelling titles:

  • Hook viewers’ curiosity – Ask unexpected questions or tease intriguing content.
  • Speak directly to the audience – Use “You” to create a personal feel.
  • Share practical benefits/outcomes – Demonstrate exactly what viewers will gain.
  • Use power words – Incorporate terms like “Never-before-seen,” “Complete guide,” etc.
  • Include keywords naturally – Work your target terms into concise, engaging titles.

For example: “Learn How You Can Make the Perfect Cup of Coffee in Under 5 Minutes”

Leverage curiosity, benefits, power words, and keywords to drive clicks.

Accessibility Features

Making your videos accessible via subtitles and closed captions improves user experience for those hard of hearing.

However, it also enhances SEO strength. By including text versions of your video audio, you allow search engines to fully index and comprehend your content.

To implement:

  1. Create an SRT file – This specialized subtitle file synchronizes captions with video timing.
  2. Add the file when uploading – YouTube and other platforms allow attaching subtitles.
  3. Proper subtitles will now display for viewers to toggle on or off.

With 71% of viewers watching videos on mute, ensuring your videos include captions is crucial for user experience and SEO visibility.

Video Engagement Strategies

Video Engagement Strategies

Beyond just driving views, you want people to actively engage with your videos on platforms like YouTube. Signals like likes, comments, and shares indicate viewers strongly resonated with your content.

YouTube’s algorithm favors videos that can organically cultivate high engagement. Here are some proven tactics to boost metrics:

  • Ask viewers questions – Prompt comments by directly requesting feedback.
  • Make opinion-based content – Debates and strong perspectives tend to spark discussion.
  • Run giveaways/contests – Offer prizes for liking and sharing your videos.
  • Leverage influencer collaborations – Joint videos tap into an expanded engaged audience.

Videos that entertain, surprise, teach, or inspire emotion are also more likely to have above-average engagement. Experiment to discover which approaches work for your niche.

Leveraging YouTube’s Features for SEO

Beyond just video content itself, also utilize supporting YouTube features to enhance discoverability.

YouTube Cards & End Screens

Best Video SEO Tactics for 2024 Halifax Digital Marketing Agency

YouTube cards are clickable overlays that appear over your video. End screens surface after the video finishes.

Leverage these to promote other videos. Pointing viewers to your best content keeps them engaged on your channel longer, signaling strong relevance to YouTube.

You can also use cards strategically mid-video to annotate and segment content. Add timestamps that let viewers jump ahead, improving watch time for longer videos.

Cards and end screens boost time on site and video connectivity, ultimately enhancing your authority and visibility.

Playlists

Playlists allow you to group multiple related videos together thematically. They improve the viewer experience by automatically queuing up additional relevant content.

From an SEO perspective, playlists also consolidate authority signals around centered topics, helping you rank for specific keyword clusters.

Ensure your playlists have:

  • Descriptive titles using target keywords
  • Fully optimized video titles, descriptions and tags
  • A featured channel icon and thumbnail

Curating playlists centered around target topics directly answers search intent for users seeking long-form information.

Promoting Your Video Across Platforms

Distribution is equally as important as optimization. Actively promote new videos across platforms like:

  • YouTube Community tab
  • Facebook
  • Twitter
  • LinkedIn

Encourage current viewers to share new videos with their networks as well.

Wider distribution increases total video views, engagement metrics, and brand visibility. All these signal relevance and authority to YouTube, boosting impressions and search rankings.

Monitoring and Analytics

Best Video SEO Tactics for 2024 Halifax Digital Marketing Agency

Understanding video performance requires digging into key metrics within YouTube Analytics and Google Analytics.

Track essential factors like:

  • Impressions – How often your thumbnails appear in search results
  • Click-through-rate – % of impressions that result in video views
  • Audience retention – How much of the video viewers watched on average
  • Traffic sources – Where viewers discovered your videos
  • Engagement rate – Likes, comments and shares per view

Regularly analyzing metrics reveals optimization opportunities to leverage what succeeds while improving areas that fall flat.

YouTube Analytics also shows keyword rankings within YouTube itself, not just Google:

Monitor which target terms your videos rank for and at what positions. This demonstrates SEO progress over time.

Advanced SEO Techniques

Once your foundation is strong, you can pursue more advanced tactics like structured data, backlinks, and voice search optimization.

Structured Data for Video

Markup your videos with JSON-LD structured data to supply search engines with richer contextual information on your content.

Key data to include:

Video name 

Upload date

Duration

Description

Channel name

Add script tags within video page code:

<script type=”application/ld+json”>

{

  “@context”: “https://schema.org”,

  “@type”: “VideoObject”,

  “name”: “Main keyword video is optimized for”,

  “description”: “Video description here”,  

  “uploadDate”: “2023-01-31”,

  “duration”: “PT5M49S”,  

  “thumbnailUrl”: “[thumbnail url]”,

  “publisher”: {

    “@type”: “Organization”,

    “name”: “Your brand name”

  }

}

</script>

This helps search engines categorize and feature your content in rich results like video carousels.

Backlinks & Social Shares

While on-page optimization is crucial, high-quality backlinks and social shares also indicate popularity to search algorithms.

Make it easy for influencers or industry websites to embed or link back to your video content, expanding organic domain authority.

Voice Search Optimization

Voice searches will account for 25% of queries by 2023. Optimize by answering common consumer questions in your video titles and descriptions.

Prioritize conversational language, natural phrasing, and words users actually speak. Long-tail natural language queries are key.

Mobile Optimization

With over 70% of YouTube views happening on mobile, ensure your video viewing experience adapts seamlessly as well.

Simplify titles, leverage vertical thumbnails, and confirm captions remain visible on smaller screens.

As mobile usage continues rising, videos not mobile-friendly will struggle reaching prominence.

Future Trends in Video SEO

Video SEO best practices will continue evolving in 2024 and beyond. Stay ahead of changes by tracking these emerging trends:

  • AI-generated video content – Platforms like Wibbitz automatically create videos from articles at scale, increasing competition. Stay relevant through original high-quality video.
  • Live stream shopping – Streaming platforms now integrate real-time social shopping capabilities. Explore product demos or limited deals through live video.
  • Expanded video ad formats – YouTube Overlays, Bumpers and Director Mix ads create more video ad inventory while blending paid and organic results.
  • Vertical video push – Short form vertical videos tailored to mobile screens gain traction. Ensure branding and messaging adapt.
  • Interactive elements – Quizzes, questions, links and other interactive content within videos boosts engagement.

Proactively evolve your video SEO approach as the landscape shifts over time.

Wrapping Up Best Video SEO Tactics for 2024

Video SEO comes down to thoroughly optimizing video content while actively promoting it across platforms to drive viewership and engagement.

By focusing on elements like keyword optimization, compelling titles and thumbnails, extensive metadata, and quality engagement strategies, you can significantly expand your video reach.

Measure and test different approaches while leveraging YouTube and Google Analytics to unlock insights to continually refine efforts.

As algorithms evolve and consumer viewing habits change, stay nimble to capitalize on video’s marketing potential now and into the future.

What video SEO tactics resonated most with you for 2024? Share your top priorities in the comments

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