Accountant SEO, or search engine optimization for accountants, is a vital component of any successful online marketing strategy. By optimizing a website for search engines with relevant keywords like “tax preparation”, “bookkeeping”, and “certified public accountant”, accountants can increase their visibility and attract a steady stream of new clients, which is the bread and butter of any accounting firm.
Think of it like this, if you were lost in the desert, you would want a map and compass to guide you to safety. Similarly, if a potential client is lost in the vast expanse of the internet, they need a reliable guide to lead them to your accounting firm. That’s where SEO comes in, it helps guide potential clients straight to your doorstep.
In short, SEO is like the “abacus” of online marketing, it helps keep your business on top of the numbers and ensures that your online presence is as strong as a “Fort Knox” security. In other words, it’s a necessity for any accountant who wants to succeed in the digital age.
Table of Contents
Top Keywords for Accountants by Search Volume (US)
| Keyword | Volume | Keyword Difficulty | CPC (USD) | Intent |
| irs | 4090000 | 100 | 1.28 | Navigational |
| quickbooks | 823000 | 100 | 4.28 | Informational, Navigational |
| cpa | 246000 | 98 | 5.68 | Commercial |
| internal revenue service | 110000 | 100 | 1.73 | Navigational |
| accountant | 74000 | 95 | 6.02 | Commercial |
| audit | 74000 | 93 | 5.24 | Informational |
| intuit quickbooks | 74000 | 100 | 3.44 | Navigational, Transactional |
| cma | 60500 | 100 | 2.41 | Navigational |
| cpa near me | 60500 | 78 | 7.3 | Transactional |
| payroll | 60500 | 100 | 16.83 | Informational, Transactional |
| tax return | 60500 | 100 | 1.88 | Informational, Navigational |
| assets | 49500 | 82 | 2.85 | Informational |
| income tax | 49500 | 100 | 1.87 | Informational |
| accounts receivable | 40500 | 75 | 4.33 | Informational |
| aicpa | 40500 | 97 | 4.04 | Informational, Navigational |
| depreciation | 40500 | 77 | 6.91 | Informational |
| accountant salary | 33100 | 83 | 2.91 | Commercial |
| accounts payable | 33100 | 72 | 5.09 | Informational |
| bookkeeping | 33100 | 81 | 7.72 | Commercial |
| expenses | 33100 | 81 | 1.45 | Informational |
| tax preparer near me | 33100 | 90 | 3.81 | Transactional |
| dividends | 27100 | 95 | 1.54 | Informational |
| quickbooks payroll | 27100 | 80 | 15.88 | Informational, Navigational |
| accountants near me | 22200 | 56 | 8.5 | Transactional |
| financial planning | 22200 | 83 | 12.21 | Informational |
| tax preparation | 22200 | 100 | 3.32 | Commercial |
| waveapps | 22200 | 66 | 2.26 | Informational, Navigational |
| accounting software | 18100 | 92 | 23.25 | Commercial |
| cash flow | 18100 | 82 | 2.62 | Informational |
| forecasting | 18100 | 70 | 0.66 | Informational |
| tax accountant near me | 18100 | 74 | 6.84 | Transactional |
| accrual accounting | 14800 | 79 | 1.8 | Informational |
| certified public accountant | 14800 | 81 | 6.47 | Informational, Commercial |
| cga | 14800 | 77 | 2.61 | Informational |
| forensic accounting | 14800 | 72 | 2.76 | Informational |
| general ledger | 12100 | 74 | 2.71 | Informational |
| my irs account | 12100 | 88 | 1.2 | Navigational, Transactional |
| quickbooks pro | 12100 | 72 | 5.3 | Informational, Transactional |
| tax accountant | 12100 | 72 | 7.67 | Commercial |
| account payable | 9900 | 78 | 5.09 | Informational |
| account receivable | 9900 | 80 | 4.33 | Informational |
| accounting firm | 9900 | 88 | 4.75 | Commercial |
| accounting firms | 9900 | 80 | 4.75 | Commercial |
| financial accounting | 9900 | 84 | 5.17 | Informational |
| quickbooks enterprise | 9900 | 71 | 27 | Informational, Transactional |
| quickbooks online accountant | 9900 | 92 | 5.62 | Transactional |
| what is accounting | 9900 | 76 | 3.25 | Informational |
| bookkeeping services | 8100 | 68 | 14.25 | Commercial |
| cpa firm | 8100 | 49 | 5.92 | Commercial |
| managerial accounting | 8100 | 63 | 3.25 | Informational |
| quickbooks accountant | 8100 | 100 | 8.74 | Navigational, Transactional |
| tax consultant | 8100 | 78 | 9.16 | Commercial |
| what does an accountant do | 8100 | 76 | 2.25 | Informational |
| accounting services | 6600 | 46 | 5.58 | Commercial |
| cost accounting | 6600 | 71 | 1.98 | Informational |
| how much does an accountant make | 6600 | 67 | 1.74 | Informational |
| reddit accounting | 6600 | 51 | 2.06 | Navigational, Transactional |
| small business accounting software | 6600 | 89 | 26.45 | Commercial |
| tax advisor | 6600 | 81 | 9.96 | Commercial |
| tax consultant near me | 6600 | 83 | 10.42 | Transactional |
| tax help | 6600 | 94 | 18.85 | Commercial |
| best cpa near me | 5400 | 73 | 4.38 | Transactional |
| certified management accountant | 5400 | 69 | 2.41 | Informational, Transactional |
| cpa firms near me | 5400 | 37 | 4.89 | Transactional |
| my tax account | 5400 | 96 | 3.68 | Navigational |
| tax advisor near me | 5400 | 77 | 12.32 | Transactional |
| accounting firms near me | 4400 | 49 | 6.49 | Transactional |
| accrual basis accounting | 4400 | 68 | 2.19 | Informational |
| business accountant near me | 4400 | 70 | 9.84 | Transactional |
| staff accountant | 4400 | 57 | 1.84 | Informational |
| tax audit | 4400 | 72 | 4.95 | Informational |
| contingent liabilities | 3600 | 58 | 0.31 | Informational |
| cpa accounting | 3600 | 76 | 6.3 | Commercial |
| public accounting | 3600 | 70 | 3.37 | Informational |
| quickbooks proadvisor | 3600 | 80 | 5.73 | Informational, Transactional |
| tax cpa near me | 3600 | 72 | 6.7 | Transactional |
| top accounting firms | 3600 | 72 | 3.02 | Commercial |
| accounting profit | 2900 | 63 | 1.16 | Informational |
| auditor salary | 2900 | 45 | 3.12 | Informational |
| general ledger accounting | 2900 | 74 | 4.87 | Informational |
| tax specialist near me | 2900 | 76 | 12.01 | Transactional |
| contra account | 2400 | 65 | 0.63 | Informational |
– This data was taken from Semrush on January 16th, 2023
* Volume is the average estimated number of searches per month
* Keyword Difficulty is scored out of 100, with 100 being the absolute most difficult keyword to rank for
* CPC is the average cost per click on Google Adwords (PPC) for that particular “keyword”
* Intent means whats behind that particular search results. Information is more so trying to get an answer to a question. Commercial means that intent is looking to either purchase a product, or find a potential service provider. Both are key to SEO Strategies. Informational is what we would call a top of the funnel inquiry. This is where someone isn’t necessarily ready to make a purchase, but by providing winning content, you might catch them down the line when or if they need some help.
The Local Money Keywords for Accountants
The lists below provide valuable insight into the common inquiries related to an accounting business, but to maximize impact, it’s important to focus on the key commercial accounting terms that are most relevant to your needs.
Hyper Local Accounting keywords
This list is where we like to focus our main efforts. These would be more ideal for the home page when we think about title tags, H1 tags, and meta descriptions. These are as specific as you can get to a transactional desire by your potential clients. Obviously, you want to place (CITY) with the area you’re doing business in.
– Small Business Accountant (CITY)
– Accountant (CITY)
– Accountant in (CITY)
– (CITY) Accountant
– Accounting Firms (CITY)
– Accountants (CITY)
– Accounting Services (CITY)
Near me and Broader Local Accounting Keywords List
| Keyword | Volume | Keyword Difficulty | CPC (USD) | Intent |
|---|---|---|---|---|
| tax accountant near me | 18100 | 74 | 6.84 | Transactional |
| certified public accountant | 14800 | 81 | 6.47 | Informational, Commercial |
| Tax accountant | 12100 | 72 | 7.67 | Commercial |
| quickbooks accountant | 8100 | 100 | 8.74 | Navigational, Transactional |
| Accounting firms near me | 4400 | 49 | 6.49 | Transactional |
| Business accountant near me | 4400 | 70 | 9.84 | Transactional |
| small business accountant near me | 3600 | 71 | 14.93 | Transactional |
| Business accountants near me | 2400 | 67 | 9.84 | Transactional |
| senior accountant | 2400 | 44 | 0.98 | Commercial |
| certified public accountant near me | 1900 | 69 | 6.45 | Transactional |
| cpa tax accountant near me | 1600 | 68 | 6.07 | Transactional |
| cpa accountant near me | 1300 | 74 | 8.42 | Transactional |
| CPA tax accountant | 1000 | 55 | 7.47 | Commercial |
| Public accounting firms | 1000 | 76 | 3.78 | Commercial |
| Taxation accountants near me | 1000 | 63 | 6.84 | Transactional |
| hire an accountant | 880 | 53 | 11.64 | Commercial |
| Accounting and tax services | 720 | 36 | 6.48 | Commercial |
| Personal tax accountants near me | 720 | 56 | 5.26 | Transactional |
| Tax accountant CPA | 720 | 58 | 7.47 | Commercial |
| International tax accountant | 590 | 42 | 7.93 | Commercial |
| Real estate tax accountant | 590 | 33 | 9.27 | Commercial |
| accountant description | 480 | 74 | 1.55 | Informational |
| Accountant services for small business | 390 | 64 | 21.82 | Commercial |
| Forensic accounting firms | 390 | 41 | 3.2 | Commercial |
| QuickBook online accountant | 390 | 98 | 5.62 | Commercial |
| Certified forensic accountant | 320 | 51 | 3.96 | Informational |
| Accountant QuickBooks online | 260 | 97 | 5.62 | Navigational, Transactional |
Top Accounts Payable Keywords
- Accounts Payable Automation
- Invoice Processing
- Vendor Management
- Expense Reconciliation
- Payment Processing
Exploring the top accounts payable keywords can provide valuable insights into the topics and queries your prospective clients are interested in. Incorporating these keywords strategically in your online content can enhance your website’s visibility in search engine results, driving more traffic and potential clients to your business.
Keyword Research for CPA and Accounting Firms
Researching keywords is an essential step in any SEO strategy as it sets the foundation for all your optimization efforts. When selecting keywords, it’s important to keep in mind the relevance to your business, the search volume and the level of competition. Identify relevant keywords that describe the accounting services and target audience. We can use Tools like Google Keyword Planner and SEMrush can provide valuable data like search volume and cost-per-click to inform your keyword selection. We will touch more on that shortly.
It’s also crucial to ensure that the keywords chosen are closely related to your business and the products or services you offer. Targeting keywords with high search volume but not too much competition will be beneficial for your SEO efforts. Also, considering the language and terms your target audience uses when searching for businesses like yours, will help you to connect with them on a more personal level.
In summary, researching keywords is a balancing act, where you need to find the perfect balance between relevance, search volume, and competition to make sure that your SEO efforts are successful.
How to do Accountant Keyword Research
Thorough keyword research is the foundation of any effective SEO strategy for an accounting firm. By identifying the terms and queries most relevant to your services, you can optimize your site content accordingly. Follow these steps:
- Brainstorm a list of core services, common accounting terms, and industry keywords. Also include relevant location-based keywords.
- Use keyword research tools like Google Keyword Planner and SEMrush to analyze search volume data for these keywords. Identify terms with sufficient search volume. (more on this later)
- Evaluate keyword difficulty and competition levels. Find the “sweet spot” of good search volume with lower competition.
- Look at suggested related keywords from the tools and add relevant options to your list.
- Organize keywords into groups or categories (e.g. tax preparation, consulting, forensic accounting).
- Prioritize keywords that relate closely to your specific services and are commercially-focused.
- Prune away vague, low value keywords that are too broad.
- Use the curated keyword list to inform optimization of page titles, headers, content, etc.
Regularly revisit your research to update keywords and identify new opportunities. Ongoing analysis is key for accountant SEO success.
SEO for Accountancy Firms: Optimizing Website Content
Optimizing website content with keywords is like adding the right spices to a dish. Just the right amount and in the right places can make all the difference. So where do you start? Meta tags, headings and body content are all great places to include keywords.
Meta tags, such as title tags and meta descriptions, are like the appetizer for your website. They give search engines a taste of what your page is about and entice them to come in for more. Make sure to include keywords in these tags, but don’t stuff them. A sprinkle here and there will do.
Headings, like H1, H2, and H3, are like the main course of your website. They give structure to your content and make it easy for search engines and users to understand what your page is about. Plus, using keywords in headings can give your website an extra boost in search rankings. ALWAYS use your main keywords in your H1 tag.
Body content, like blog posts and service pages, is like the dessert of your website. It’s the sweet ending that leaves a lasting impression. Make sure to use keywords in your body content, but again, don’t overdo it. You don’t want your website to taste like a mouthful of sugar.
Keyword Research Tools for Accountants
Keyword research tools are like a magic wand for SEO wizards. They help you discover the perfect keywords for your website, and make your optimization efforts a whole lot easier.
Google Keyword Planner, for instance, is a free keyword research tool that provides you with data on how many people are searching for a particular keyword, and also gives you ideas for related keywords. It’s like a crystal ball that lets you peek into the minds of your target audience and see what they’re searching for.
SEMrush, on the other hand, is like a magic mirror that shows you a deeper analysis of keyword data. It offers information such as search volume, CPC and competition, that can help you to make data-driven decisions about which keywords to target. It’s like having a personal genie that can grant your SEO wishes.
Other keyword research tools like Ahrefs, Keywords Everywhere, and Moz Keyword Explorer, are also popular among SEO experts as they provide a wide range of data and insights.
Keyword research tools are an essential part of any SEO strategy, and can help you to find the perfect keywords for your website. They are like a magic spell that can help you to optimize your website and improve your search rankings. So choose your tool wisely, and cast your spell with precision.
SEO Keywords for Accounting Firms – Top Questions by Volume
SEO Services for Accountants
SEO for accountants is crucial for any accounting firm looking to succeed in the digital age. By optimizing your website for search engines with relevant accounting keywords, you can increase your visibility and attract new clients. The key is to focus on the commercial accounting terms that are most relevant to your business and to keep in mind the relevance, search volume, and competition when selecting keywords. At Social Spike Marketing Group, we specialize in local SEO services and can help your accounting firm with all of your SEO needs. If you’re feeling overwhelmed or need help getting started, don’t hesitate to contact us. We’re here to help you succeed!
