Top SEO Keywords for Accountants: 2023 Guide

SEO Keywords for Accountants - Accounting Firms - CPAs

Accountant SEO, or search engine optimization for accountants, is a vital component of any successful online marketing strategy. By optimizing a website for search engines with relevant keywords like “tax preparation”, “bookkeeping”, and “certified public accountant”, accountants can increase their visibility and attract a steady stream of new clients, which is the bread and butter of any accounting firm.

Think of it like this, if you were lost in the desert, you would want a map and compass to guide you to safety. Similarly, if a potential client is lost in the vast expanse of the internet, they need a reliable guide to lead them to your accounting firm. That’s where SEO comes in, it helps guide potential clients straight to your doorstep.

In short, SEO is like the “abacus” of online marketing, it helps keep your business on top of the numbers and ensures that your online presence is as strong as a “Fort Knox” security. In other words, it’s a necessity for any accountant who wants to succeed in the digital age.

 Top Keywords for Accountants by Search Volume (US)

KeywordVolumeKeyword DifficultyCPC (USD)Intent
quickbooks8230001004.28Informational, Navigational
internal revenue service1100001001.73Navigational
intuit quickbooks740001003.44Navigational, Transactional
cpa near me60500787.3Transactional
payroll6050010016.83Informational, Transactional
tax return605001001.88Informational, Navigational
income tax495001001.87Informational
accounts receivable40500754.33Informational
aicpa40500974.04Informational, Navigational
accountant salary33100832.91Commercial
accounts payable33100725.09Informational
tax preparer near me33100903.81Transactional
quickbooks payroll271008015.88Informational, Navigational
accountants near me22200568.5Transactional
financial planning222008312.21Informational
tax preparation222001003.32Commercial
waveapps22200662.26Informational, Navigational
accounting software181009223.25Commercial
cash flow18100822.62Informational
tax accountant near me18100746.84Transactional
accrual accounting14800791.8Informational
certified public accountant14800816.47Informational, Commercial
forensic accounting14800722.76Informational
general ledger12100742.71Informational
my irs account12100881.2Navigational, Transactional
quickbooks pro12100725.3Informational, Transactional
tax accountant12100727.67Commercial
account payable9900785.09Informational
account receivable9900804.33Informational
accounting firm9900884.75Commercial
accounting firms9900804.75Commercial
financial accounting9900845.17Informational
quickbooks enterprise99007127Informational, Transactional
quickbooks online accountant9900925.62Transactional
what is accounting9900763.25Informational
bookkeeping services81006814.25Commercial
cpa firm8100495.92Commercial
managerial accounting8100633.25Informational
quickbooks accountant81001008.74Navigational, Transactional
tax consultant8100789.16Commercial
what does an accountant do8100762.25Informational
accounting services6600465.58Commercial
cost accounting6600711.98Informational
how much does an accountant make6600671.74Informational
reddit accounting6600512.06Navigational, Transactional
small business accounting software66008926.45Commercial
tax advisor6600819.96Commercial
tax consultant near me66008310.42Transactional
tax help66009418.85Commercial
best cpa near me5400734.38Transactional
certified management accountant5400692.41Informational, Transactional
cpa firms near me5400374.89Transactional
my tax account5400963.68Navigational
tax advisor near me54007712.32Transactional
accounting firms near me4400496.49Transactional
accrual basis accounting4400682.19Informational
business accountant near me4400709.84Transactional
staff accountant4400571.84Informational
tax audit4400724.95Informational
contingent liabilities3600580.31Informational
cpa accounting3600766.3Commercial
public accounting3600703.37Informational
quickbooks proadvisor3600805.73Informational, Transactional
tax cpa near me3600726.7Transactional
top accounting firms3600723.02Commercial
accounting profit2900631.16Informational
auditor salary2900453.12Informational
general ledger accounting2900744.87Informational
tax specialist near me29007612.01Transactional
contra account2400650.63Informational

– This data was taken from Semrush on January 16th, 2023

* Volume is the average estimated number of searches per month

* Keyword Difficulty is scored out of 100, with 100 being the absolute most difficult keyword to rank for

* CPC is the average cost per click on Google Adwords (PPC) for that particular “keyword”

* Intent means whats behind that particular search results. Information is more so trying to get an answer to a question. Commercial means that intent is looking to either purchase a product, or find a potential service provider. Both are key to SEO Strategies. Informational is what we would call a top of the funnel inquiry. This is where someone isn’t necessarily ready to make a purchase, but by providing winning content, you might catch them down the line when or if they need some help.


 The Local Money Keywords for Accountants

The lists below provide valuable insight into the common inquiries related to an accounting business, but to maximize impact, it’s important to focus on the key commercial accounting terms that are most relevant to your needs.

Hyper Local Accounting keywords

This list is where we like to focus our main efforts. These would be more ideal for the home page when we think about title tags, H1 tags, and meta descriptions. These are as specific as you can get to a transactional desire by your potential clients. Obviously, you want to place (CITY) with the area you’re doing business in.

– Small Business Accountant (CITY)

– Accountant (CITY)

– Accountant in (CITY)

– (CITY) Accountant

– Accounting Firms (CITY)

– Accountants (CITY)

– Accounting Services (CITY)

Near me and Broader Local Accounting Keywords List

KeywordVolumeKeyword DifficultyCPC (USD)Intent
tax accountant near me18100746.84Transactional
certified public accountant14800816.47Informational, Commercial
Tax accountant12100727.67Commercial
quickbooks accountant81001008.74Navigational, Transactional
Accounting firms near me4400496.49Transactional
Business accountant near me4400709.84Transactional
small business accountant near me36007114.93Transactional
Business accountants near me2400679.84Transactional
senior accountant2400440.98Commercial
certified public accountant near me1900696.45Transactional
cpa tax accountant near me1600686.07Transactional
cpa accountant near me1300748.42Transactional
CPA tax accountant1000557.47Commercial
Public accounting firms1000763.78Commercial
Taxation accountants near me1000636.84Transactional
hire an accountant8805311.64Commercial
Accounting and tax services720366.48Commercial
Personal tax accountants near me720565.26Transactional
Tax accountant CPA720587.47Commercial
International tax accountant590427.93Commercial
Real estate tax accountant590339.27Commercial
accountant description480741.55Informational
Accountant services for small business3906421.82Commercial
Forensic accounting firms390413.2Commercial
QuickBook online accountant390985.62Commercial
Certified forensic accountant320513.96Informational
Accountant QuickBooks online260975.62Navigational, Transactional

Top Accounts Payable Keywords

  • Accounts Payable Automation
  • Invoice Processing
  • Vendor Management
  • Expense Reconciliation
  • Payment Processing

Exploring the top accounts payable keywords can provide valuable insights into the topics and queries your prospective clients are interested in. Incorporating these keywords strategically in your online content can enhance your website’s visibility in search engine results, driving more traffic and potential clients to your business.

Keyword Research for CPA and Accounting Firms

Researching keywords is an essential step in any SEO strategy as it sets the foundation for all your optimization efforts. When selecting keywords, it’s important to keep in mind the relevance to your business, the search volume and the level of competition. Identify relevant keywords that describe the accounting services and target audience. We can use Tools like Google Keyword Planner and SEMrush can provide valuable data like search volume and cost-per-click to inform your keyword selection. We will touch more on that shortly.

It’s also crucial to ensure that the keywords chosen are closely related to your business and the products or services you offer. Targeting keywords with high search volume but not too much competition will be beneficial for your SEO efforts. Also, considering the language and terms your target audience uses when searching for businesses like yours, will help you to connect with them on a more personal level.

In summary, researching keywords is a balancing act, where you need to find the perfect balance between relevance, search volume, and competition to make sure that your SEO efforts are successful.

How to do Accountant Keyword Research

Thorough keyword research is the foundation of any effective SEO strategy for an accounting firm. By identifying the terms and queries most relevant to your services, you can optimize your site content accordingly. Follow these steps:

  • Brainstorm a list of core services, common accounting terms, and industry keywords. Also include relevant location-based keywords.
  • Use keyword research tools like Google Keyword Planner and SEMrush to analyze search volume data for these keywords. Identify terms with sufficient search volume. (more on this later)
  • Evaluate keyword difficulty and competition levels. Find the “sweet spot” of good search volume with lower competition.
  • Look at suggested related keywords from the tools and add relevant options to your list.
  • Organize keywords into groups or categories (e.g. tax preparation, consulting, forensic accounting).
  • Prioritize keywords that relate closely to your specific services and are commercially-focused.
  • Prune away vague, low value keywords that are too broad.
  • Use the curated keyword list to inform optimization of page titles, headers, content, etc.

Regularly revisit your research to update keywords and identify new opportunities. Ongoing analysis is key for accountant SEO success.

SEO Google Maps - SEO Company in Halifax Canada

SEO for Accountancy Firms: Optimizing Website Content

Optimizing website content with keywords is like adding the right spices to a dish. Just the right amount and in the right places can make all the difference. So where do you start? Meta tags, headings and body content are all great places to include keywords.

Meta tags, such as title tags and meta descriptions, are like the appetizer for your website. They give search engines a taste of what your page is about and entice them to come in for more. Make sure to include keywords in these tags, but don’t stuff them. A sprinkle here and there will do.

Headings, like H1, H2, and H3, are like the main course of your website. They give structure to your content and make it easy for search engines and users to understand what your page is about. Plus, using keywords in headings can give your website an extra boost in search rankings. ALWAYS use your main keywords in your H1 tag.

Body content, like blog posts and service pages, is like the dessert of your website. It’s the sweet ending that leaves a lasting impression. Make sure to use keywords in your body content, but again, don’t overdo it. You don’t want your website to taste like a mouthful of sugar.

Keyword Research Tools for Accountants

Keyword research tools are like a magic wand for SEO wizards. They help you discover the perfect keywords for your website, and make your optimization efforts a whole lot easier.

Google Keyword Planner, for instance, is a free keyword research tool that provides you with data on how many people are searching for a particular keyword, and also gives you ideas for related keywords. It’s like a crystal ball that lets you peek into the minds of your target audience and see what they’re searching for.

SEMrush, on the other hand, is like a magic mirror that shows you a deeper analysis of keyword data. It offers information such as search volume, CPC and competition, that can help you to make data-driven decisions about which keywords to target. It’s like having a personal genie that can grant your SEO wishes.

Other keyword research tools like Ahrefs, Keywords Everywhere, and Moz Keyword Explorer, are also popular among SEO experts as they provide a wide range of data and insights.

Keyword research tools are an essential part of any SEO strategy, and can help you to find the perfect keywords for your website. They are like a magic spell that can help you to optimize your website and improve your search rankings. So choose your tool wisely, and cast your spell with precision.

SEO Keywords for Accounting Firms – Top Questions by Volume


SEO Services for Accountants

SEO for accountants is crucial for any accounting firm looking to succeed in the digital age. By optimizing your website for search engines with relevant accounting keywords, you can increase your visibility and attract new clients. The key is to focus on the commercial accounting terms that are most relevant to your business and to keep in mind the relevance, search volume, and competition when selecting keywords. At Social Spike Marketing Group, we specialize in local SEO services and can help your accounting firm with all of your SEO needs. If you’re feeling overwhelmed or need help getting started, don’t hesitate to contact us. We’re here to help you succeed!

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