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SEO for Excavation Contractors Who Want More Booked Jobs

If you’re not showing up on Google, you’re losing work to the excavation company that is.

This is what we build for you:

5 Stars Ratings Out Of 5

Trusted by Dozens of Local Businesses

$20M+

in new revenue

1,000+

SEO-optimized pages

100+

Websites built

10+

industries served

Search Intent Strategy

THE SEARCHES THAT ACTUALLY PAY THE BILLS

Excavation SEO isn’t about clicks. It’s about showing up for searches that turn into booked site work.

URGENCY

"I Need This Done Now"

HIGH-VALUE

"High-Value Work"

TRUST

"Trust Searches Before They Call"

We build your site and Maps presence around these searches. Not filler content that never turns into a signed job.

Why Excavation Contractors Finally Take SEO Seriously

You don’t buy SEO because it’s fun. You do it when the schedule starts looking shaky.

/01

You’re losing jobs to companies that show up first

Even if your work is better, visibility wins the call.

/02

You keep getting tire-kicker quote requests

People want big work done, but they are shopping like it’s a lawn cut.

/03

Builders and homeowners need a “safe choice”

If your online presence looks thin, they move on. Fast.

Site Work SEO Shouldn’t Feel Like You’re Invisible

Not Showing Up Where People Actually Click

The problem: You’re buried in Maps under competitors and directories.

How it feels: You know the demand is there. You’re just not getting the calls.

You’re Getting The Wrong Requests

The problem: Your site doesn’t filter for real jobs, so you attract “how much per hour” messages.

How it feels: You waste time quoting work that never books.

Your Proof Isn’t Doing The Selling

The problem: Equipment, safety, insurance, past projects, and reviews are not front and center.

How it feels: You lose to companies that simply look more legit online.

Google Can’t Tell What You Actually Do

The problem: Your services are too vague. You’re not targeting the right intent.

How it feels: You rank for nothing important.

Keep Getting Ignored Or Start Winning

Without Social Spike

Lost Calls

They search. Someone else gets the click.

Map Pack Ghosted

Weak Google Business Profile and weak local signals.

Low Trust

Your proof is buried, so you look like a risk.

Guessing Game

Random marketing tasks. No priorities.

With Social Spike

Map Pack Visibility

Clean local setup so you show up where people click.

Pages That Pull Buyers

Service pages built around real site work searches.

Trust That Closes Jobs

Proof placed where it matters so they stop shopping.

Proven System

Clear improvements that stack month after month.

What’s Included in Excavation SEO

No mystery sauce. Just the pieces that bring better calls and booked work.

Local Map Pack Setup

Google Business Profile cleanup, categories, services, photos, and location signals.

Excavation Service Pages That Rank

Foundation digs, grading, trenching, land clearing, septic, drainage. Built around real searches, built to convert.

Job Intent Targeting

We focus on the searches that lead to real tickets, not random traffic.

Trust and Proof Layer

Project photos, equipment credibility, reviews, and “safe choice” signals placed where they convert.

Citations and Local Authority

Consistent listings and local signals that support Map Pack visibility.

Winning Content Google Loves. And Customers Trust

Blogs and content updates that help you rank, build trust, and drive calls.

Proven Success Stories

Results That Speak For Themselves

After SEO optimization results Before SEO optimization
Before After

Custom Home Builder Dominates Their Market with SEO

$5M+
In New Sales Generated
  • 99% of Shared Search Volume Captured
  • Ranked #1 for High-Value Custom Home Keywords
  • Massive Increase in Qualified Leads
  • Complete Market Domination in Service Area
Dive Deeper Into These Results

What Our Clients Are Saying

Real People. Real Praise.

Posted on Google Google
Office PHAC profile picture
Office PHAC
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Social Spike Marketing did a great job building and launching our website. The process was smooth, communication was clear, and everything is up and running as expected. I appreciate their professionalism and attention to detail throughout the project.
Posted on Google Google
Caleb Bowers profile picture
Caleb Bowers
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Working with John and his team at Social Spike has been a game changer for our group of companies. It’s nice to always have a direct line to John and receive any updates or adjustments we require in a timely manner. Highly recommend!!
Posted on Google Google
Nick Fleming profile picture
Nick Fleming
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These guys are the absolute best at what they do. Their website building, SEO & marketing is next level. Results speak for themselves. I’ve worked with them for a few years across my businesses. John is fantastic to work with, they go above and beyond to help in any situation you may come across. If you’re looking around at different options for marketing, social spike does it the best by far.
Posted on Google Google
Jake Allemang profile picture
Jake Allemang
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
John is awesome! Social Spike has brought many customers to our business that we were able to serve and solve their flooding problems. Social Spike also built our new website and helped optimize the site to serve the whole province. 5 stars.
Posted on Google Google
Aaron Siegner profile picture
Aaron Siegner
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
John went out of his way to help me reorganize some simple things with my website that produced almost immediate results; and that was just the initial consultation! Really helpful, and really down-to-earth. Would DEFINITELy recommend!
Posted on Google Google
Brogan Cameron profile picture
Brogan Cameron
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John Cody is awesome. He shared some super helpful tips to help me get my business up and running. Definitely the person you should go to if you’re starting a business!
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Fred Shuman profile picture
Fred Shuman
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
A great team to work with for creating Our New and Modern Website! John and his team took their time to work with us page by page, detail by detail, resulting in a very attractive new website for Our Customers! Thank you so much Social Spike - From Say it with Stitches Inc.
Posted on Google Google
Jacquelyn Warrilow profile picture
Jacquelyn Warrilow
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
John and his team just finished up a website for me and i could not be happier! John was great to work with and very patient with my constant requests and 'small changes'. Highly recommend Social Spike to anyone looking for SEO work or website design!
Posted on Google Google
Austin Barkhouse profile picture
Austin Barkhouse
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
John from Social Spike is hands down the best to deal with, from the start of reviewing our business to the end product was fantastic. i would recommend him to anyone.

Our Process

Exact setup. Simple steps. No chaos.

STEP 1

Book Your Free SEO Video Audit

We record a video showing what’s broken, what’s missing, and what to fix first.

STEP 2

15-Minute Strategy Call

Confirm your service area, job types, and what you want more of.

STEP 3

Pick Your Plan

Simple options. Clear deliverables. No bloated menu.

STEP 4

Launch Fixes + Build Pages

Local cleanup, page priorities, and trust upgrades. All locked in.

STEP 5

Monthly Data-Driven Improvements

We watch the numbers, make the right tweaks, and keep you climbing. No guessing.

Excavation SEO FAQs

Most campaigns show traction in 90 to 180 days, depending on your market and starting point.

Not always. If the site is holding you back, we’ll tell you straight. Often it’s fixes and pages, not a rebuild.

Yes. We target the right searches and set up your pages to speak to serious projects, not tiny one-offs.

Yes. We set up service area targeting the right way so you rank where you actually work, without thin spam pages.

Get the free video audit. You’ll see exactly what’s holding you back and what to fix first.

Trades and Home Services

Industries We Specialize In

Local SEO strategies tailored for contractors and home service professionals