This is an issue that many small business owners are considering. This question is frequently asked of anyone who works in digital marketing, SEO, social media, or website design. The reason we used the term “small business” is that social legitimacy is critical in the shift from a prosperous little firm to a large corporation. A website is one of the most important sources of social trust/social proof.
There are numerous other advantages to having a decent website. So, if you want to obtain more internet traffic and purchases from your target demographic, read all the way to the conclusion of this list that our Web Design Halifax team has put together.
Why Do You Need a Website Anyways?
The short answer is that business websites can assist you in generating business, traffic, sales, leads, and ultimately, brand value. It aids organizations in establishing a reputation with clients and in showcasing their offers to their dream customers!
At 5 p.m., your business can close for the day, and no one will pick up the phone to answer questions about it. Your website, on the other hand, will be active 24 hours a day, and even 365 days a year, marketing your business and introducing your offers to potential customers.
Top 8 Reasons Why You Need a Website in 2021
According to Hrdive, 40% of consumers don’t trust a company that doesn’t have an internet presence!
Since we live in the times of the digital revolution, your site is your most valuable marketing asset.
People struggle to find firms without a website respectable enough in most circumstances because they have so much time to think about something and investigate it.
1. Increases Revenue and ROI
It doesn’t cost much money to develop a website utilizing free software that is available to all. Platforms like WordPress.com can be used absolutely free in the digital transformation era, but it gives you more bang for your buck. On a search-engine-optimized platform, you can find countless more potential clients without spending a lot of money.
It will allow you to reach a broader audience with your services or products. Regardless of the industry in which you work, the quality of your website has a significant impact on your purchasing decisions and exchanges.
2- Win Against Big Brands on Search Results
Are you aware that having a website gives you a good chance to compete against the biggest players in your space? When creating an optimized website, you have the full ability to evaluate your competition and outdo them in providing the best information possible.
Optimizing the site for the right keywords will increase traffic to your website and have an impact on your customer journey, which typically begins with search engine optimization. Obtaining a prominent position in the search results list is one of the numerous ways to pose a threat to the sector. As a result, if you don’t have a strong online presence, you’re not offering them a reason to choose you over the large companies.
3- Adds Credibility to the Businesses
It is highly advisable to invest in a good website if you want to show your customers that you take your business very seriously. It will harm your reputation if you do not have a website in an era where more than half of mobile users discover a new business or item by browsing on their cellphones.
According to Kinesis, 75% of internet users are willing to evaluate a company based on its website design. Finally, consumers want to invest in a company they can trust, and the website provides the foundation for that relationship.
4- Showcase Discounts and Special Offers
The importance of a website as the target audience’s first point of contact with your brand cannot be overstated. You have complete control over how you present your company. In addition, you can incorporate brief video lessons or PDF counsel for download in your bargains, in addition to functionalities.
You’ll also promote your promotions, ratings, and any other elements that will make your visitors’ lives easier. This increases the amount of time customers spend on your site and may influence their choices.
5- Your Competitors Have One Already
This may seem strange, yet it makes a lot of sense when you think about it. You’re not on your own in this company. Thousands of other companies are out there right now, showing off their products, or highlighting their services. The fact is, the vast majority of them already have a website.
When I consider all of the points that have already been discussed in this post, I see that they are all favorable. They appear to be more trustworthy within the market, having gained initial public trust, showcasing their products/services, and profiting from Google searches.
6- Speed is Super Important
According to Nngroup, When it came to BBC user testing, 10% of people will abandon a page for every second it takes to load. These figures illustrate that the performance of your website is crucial for improving your conversion rate. People now, more than ever, want immediate results (our attention spans are that of a goldfish). Whatever the final stage of the user experience is on your website, if it isn’t running swiftly and efficiently, it will be tough to keep the visitor long enough to convert.
If you haven’t heard about Core Web Vitals yet, you should pay attention as well. Google is constantly hammering home the importance of customer experience. A lot of this begins with the website and the loading time to pull up pages of interest.
7- Think Mobile-First
Have you ever opened a website on your phone and struggled to read it? Making ensuring your website is optimized for more than the desktop experience is becoming increasingly vital, whether it’s because the text was too small or you couldn’t find the links you needed. Your website must be responsive in order to provide a consistent user experience in a world that is changing to mobile-first.
According to CIODive , “70% of all internet access comes from mobile phones. With so many existing and potentially new visitors who will be checking out your website on their phones before their computers, make sure you optimize the mobile experience to ensure a positive lasting impression for your visitors.”
8- Begins the Email Engagement Chain
If you aren’t aware of this yet, obtaining a potential customer’s email address is huge! Email marketing is super important for creating multiple touchpoints with an interested party. By establishing an email list, and email newsletters, you can start building up a future customer base. Email subscribers who sign up on your website, are likely interested in what you have to offer. This is a core marketing function that you need to take seriously for long-term success moving forward.
How to Get a Beautiful Website Designed?
Social Spike Marketing Group team has collectively designed over 150 sites over the last decade. The websites designed by our web developers are not only beautiful but also improve the conversion of your visitors, and are built with a responsive design. If you’re looking for an SEO-optimized stunner, book a discovery call with our Website Design Expert today!
What is the Difference Between a Web Developer and a Web Designer?
A web designer is a graphic artist who is in charge of creating a website’s layout, usability, and visual look. A great web designer should have a diverse set of creative, graphic, and technological abilities. A web developer is someone who creates and maintains a website’s essential structure.
How Often Should you Redesign your Website?
Every 2–5 years, you should examine whether your website needs to be redesigned. This, however, can vary based on how your site looks to begin with, as well as your industry, target demographic, and the constant advancements in technology and modern design. In addition, if your site isn’t operating as well as it could, you should consider whether you need a site refresh or a complete rebuild. You can’t just look at your calendar to see if a website makeover is necessary. While a site from 2014 or even 2017 is definitely in need of a big revamp today, this isn’t always the case.
Does my Business Need a Website if I’m on Social Media?
Perhaps you already have a business Facebook page and a number of positive social media evaluations. Many business owners believe that having a social media profile for their company is a good idea. However, this method has certain flaws. First and foremost, you will always be reliant on the social media network you use. Algorithms and rules vary throughout time, and what works one day may not work the next (as many businesses who depended on Facebook have recently learned). If you have a website, it is your property, and you have complete control over the content and message.
How Much Does it Cost for a Website?
On average, a website costs roughly $200 to build, with a monthly maintenance fee of roughly $50. If you employ a designer or developer, expect to pay roughly $1,000-10,000 up front, with an annual fee of $500.
Important Items to Include on your Site
– Contact Forms
– Google Analytics
– Your Business Email Address
– Internal Links
– Monthly Newsletter
– Frequent Customer Queries
– Dropdown Menus