Privacy Policy

Effective Date: August 14, 2026
Last Updated: August 14, 2026

Social Spike Marketing Group (“Social Spike,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly, transparently, and securely.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, communicate with us, use our website features, request information, book a consultation, interact with our AI-assisted tools, become a client, or otherwise engage with Social Spike.

Our privacy practices are intended to reflect applicable Canadian privacy and electronic communications requirements, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL) where applicable.

1. Who We Are

Social Spike Marketing Group is a digital marketing company based in Halifax, Nova Scotia, Canada.

Social Spike Marketing Group
609-569 Washmill Lake Dr.
Halifax, Nova Scotia
B3S 0E3
Canada

Email: info@socialspike.ca
Phone: +1 (902) 710-8063

For privacy-related questions or requests, you may contact our Privacy Officer using the contact information provided in this Privacy Policy.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through or in connection with:

• socialspike.ca and related webpages;
• website forms and lead-generation forms;
• consultation and discovery-call booking systems;
• email, telephone, SMS, and other communications;
• AI-powered voice, chat, and interactive tools;
• analytics and website measurement technologies;
• advertising and marketing activities;
• client onboarding;
• proposals, contracts, invoices, and payment administration;
• SEO, digital marketing, website, consulting, and related services;
• customer support and project communications; and
• other interactions with Social Spike.

This Privacy Policy does not govern websites, platforms, applications, or services independently operated by third parties.

3. Personal Information We May Collect

The information we collect depends on how you interact with Social Spike.

Contact and Identity Information

We may collect information such as:

• first and last name;
• email address;
• telephone number;
• company or organization name;
• job title or business role;
• business or mailing address; and
• other information you voluntarily provide.

Business and Professional Information

If you inquire about or engage Social Spike for services, we may collect information including:

• business name;
• website address;
• industry;
• service area;
• business location;
• products or services offered;
• marketing goals;
• target audiences;
• business challenges;
• marketing or advertising information;
• website performance information;
• SEO information;
• analytics information;
• advertising account information;
• business performance information voluntarily provided to us; and
• information reasonably necessary to assess, recommend, or deliver our services.

Communications

We may collect or retain information contained in communications with us, including:

• contact-form submissions;
• emails;
• consultation requests;
• support requests;
• meeting notes;
• telephone communications;
• video-call communications;
• chat messages;
• AI-assisted conversations; and
• other correspondence.

AI Voice and Chat Interactions

Our website may provide AI-assisted voice, chat, or automated communication features.

If you choose to use these tools, information processed may include:

• audio or voice input;
• transcripts;
• written prompts;
• AI-generated responses;
• contact information;
• business information;
• service inquiries;
• appointment or scheduling information; and
• other information you voluntarily provide during the interaction.

Voice, transcript, or conversational information may constitute personal information depending on its content and how it is processed.

Website and Device Information

When you visit our website, we or our service providers may automatically receive information such as:

• IP address;
• browser type;
• browser version;
• device type;
• operating system;
• approximate location derived from IP address;
• referring website;
• pages viewed;
• links clicked;
• date and time of visits;
• session duration;
• traffic source;
• device identifiers;
• browser identifiers;
• cookie identifiers;
• conversion events;
• website diagnostic information; and
• website performance information.

Payment and Transaction Information

If you purchase services from Social Spike, we may collect information relating to:

• services purchased;
• invoices;
• billing information;
• billing address;
• payment status;
• transaction history; and
• related financial administration.

Payment-card information may be processed directly by third-party payment processors. Where payment credentials are entered directly into a third-party payment system, Social Spike may not receive or store your complete payment-card number.

Client Account and Platform Information

Where necessary to deliver contracted services, clients may provide Social Spike with authorized access to business systems or platforms.

These may include:

• websites;
• WordPress or other content-management systems;
• hosting accounts;
• domain or DNS systems;
• Google Analytics;
• Google Search Console;
• Google Business Profiles;
• advertising platforms;
• social-media accounts;
• CRM platforms;
• scheduling systems;
• email-marketing platforms;
• reporting systems; and
• other technology used in connection with an authorized project.

We use such access only as reasonably necessary to perform authorized services.

4. How We Collect Personal Information

We may collect personal information in several ways.

Directly From You

We may collect information when you:

• submit a website form;
• contact us;
• book a consultation;
• speak with our team;
• use an AI voice or chat feature;
• request a proposal;
• enter into an agreement;
• become a client;
• submit information during onboarding;
• provide account access;
• communicate with us during a project; or
• otherwise voluntarily provide information.

Automatically

Certain information may be collected automatically through:

• cookies;
• pixels;
• tags;
• scripts;
• local storage;
• analytics technologies;
• server logs;
• advertising technologies; and
• similar tools.

From Third Parties

We may receive information from third parties such as:

• scheduling providers;
• analytics platforms;
• advertising platforms;
• payment processors;
• referral partners;
• lead-generation services;
• CRM platforms;
• technology providers; and
• other services you authorize or interact with.

From Publicly Available Business Sources

For legitimate business, marketing, research, or service-delivery purposes, we may collect business-related information from publicly available sources such as:

• company websites;
• public business directories;
• professional profiles;
• public social-media profiles;
• public Google Business Profiles; and
• other publicly accessible business information.

5. How We Use Personal Information

We may use personal information to:

• respond to inquiries;
• provide requested information;
• schedule consultations;
• assess whether our services are appropriate for a business;
• prepare proposals;
• prepare recommendations;
• provide SEO services;
• provide website services;
• provide digital marketing services;
• provide consulting or business services;
• manage client relationships;
• communicate about projects;
• provide customer service;
• process transactions;
• administer invoices and payments;
• operate website forms;
• operate scheduling tools;
• operate AI-assisted voice and chat services;
• understand website usage;
• measure website performance;
• measure advertising and marketing performance;
• understand traffic sources;
• diagnose technical problems;
• improve our website;
• improve our services;
• maintain security;
• prevent fraud or abuse;
• maintain appropriate business records;
• send marketing communications where permitted;
• meet contractual obligations;
• comply with legal requirements;
• establish, exercise, or defend legal rights; and
• carry out other purposes identified at or before the time information is collected.

We seek to limit collection, use, and disclosure to purposes that are reasonable and appropriate in the circumstances.

6. Consent

Where consent is required, we seek consent appropriate to the circumstances and the sensitivity of the information involved.

Consent may be express or implied depending on:

• the nature of the information;
• the purpose of collection;
• the reasonable expectations of the individual;
• applicable privacy law; and
• the potential consequences of the collection, use, or disclosure.

Where information is sensitive, where a use would not reasonably be expected, or where applicable law otherwise requires it, express consent may be appropriate.

We seek to provide sufficient information so that individuals can reasonably understand:

• what information is being collected;
• why it is being collected;
• how it may be used;
• whether it may be disclosed to third parties; and
• reasonably foreseeable consequences of providing the information.

You may withdraw consent where permitted by law, subject to reasonable notice and any legal, contractual, or operational restrictions.

Withdrawal of consent may affect our ability to provide certain services.

7. Cookies, Analytics, Advertising and Your Choices

Our website may use cookies, pixels, tags, scripts, local storage, analytics identifiers, and similar technologies to operate the website, remember preferences, understand website usage, measure marketing performance, improve our services, and support advertising activities.

Some technologies are required for the website to function correctly. Others may be used for analytics, measurement, advertising, or marketing.

Where applicable law requires notice, consent, or another form of user choice for non-essential tracking technologies, Social Spike seeks to provide an appropriate mechanism for exercising those choices.

Essential Technologies

Essential technologies may support:

• website security;
• navigation;
• fraud prevention;
• forms;
• session management;
• accessibility;
• technical functionality; and
• operation of services specifically requested by visitors.

Certain essential technologies may operate without optional consent where permitted by law.

Analytics Technologies

We may use analytics technologies, including services such as Google Analytics, to understand:

• website traffic;
• traffic sources;
• pages visited;
• website engagement;
• conversion activity;
• visitor interaction;
• technical performance; and
• marketing effectiveness.

Where required, analytics technologies may be subject to cookie or privacy preferences selected by the visitor.

Advertising and Marketing Technologies

We may use advertising, conversion, or measurement technologies to:

• measure advertising effectiveness;
• understand whether visitors arrived through an advertising campaign;
• attribute conversions;
• build marketing audiences;
• understand campaign performance;
• limit repetitive advertising; or
• support advertising that may be more relevant.

Where behavioural advertising or similar tracking requires consent or meaningful user choice, we seek to provide an appropriate method for exercising that choice.

Cookie and Privacy Preferences

Where our website uses non-essential cookies or similar technologies requiring consent, we may provide a cookie banner, consent-management tool, or privacy-preference centre.

Depending on the technologies in use, visitors may be able to:

• accept eligible cookies;
• reject eligible non-essential cookies;
• manage categories of cookies;
• manage certain tracking technologies; and
• change previously selected preferences.

Visitors may also be able to control cookies through their browser or device settings.

Blocking certain technologies may affect website functionality.

Cookie preferences do not necessarily prevent all technical processing. Information reasonably necessary for security, fraud prevention, website operation, or other legally permitted purposes may still be processed.

8. Marketing Communications and CASL

Social Spike may communicate with prospective clients, existing clients, business contacts, and other individuals about our services where permitted by law.

Commercial electronic messages sent to recipients in Canada may be subject to Canada’s Anti-Spam Legislation (CASL).

Where CASL applies, Social Spike seeks to:

• rely on appropriate express or implied consent;
• identify Social Spike as the sender;
• provide required contact information; and
• provide a functioning unsubscribe mechanism.

Where a website form, consultation request, lead-generation form, newsletter subscription, download, or similar interaction offers an option to receive promotional communications, we may request marketing consent appropriate to the circumstances.

Where express consent is required, consent should require a positive action by the individual rather than being assumed through a pre-selected option.

Where reasonably practical, we may maintain records relating to marketing consent, including information about:

• when consent was obtained;
• how consent was obtained;
• the source of the consent; and
• the circumstances in which consent was provided.

You may withdraw consent to receive promotional communications by:

• using the unsubscribe mechanism contained in an electronic message; or
• contacting us at info@socialspike.ca.

We will process unsubscribe requests in accordance with applicable law.

Unsubscribing from marketing communications does not necessarily prevent us from sending communications that are necessary for:

• client service;
• account administration;
• billing;
• security;
• contractual matters;
• project management; or
• other non-promotional purposes.

9. How We May Share Personal Information

Social Spike does not sell personal information for money.

We may provide personal information to third-party service providers where reasonably necessary to operate our business or deliver services.

These providers may include:

• website hosting providers;
• cloud infrastructure providers;
• analytics providers;
• CRM providers;
• advertising platforms;
• email service providers;
• scheduling providers;
• communications providers;
• AI technology providers;
• voice-processing providers;
• automation providers;
• website software providers;
• payment processors;
• security providers;
• professional advisers;
• contractors;
• subcontractors; and
• technical-support providers.

Service providers may receive information reasonably necessary to perform functions on our behalf.

Where appropriate, we seek to use service providers that maintain reasonable privacy and security practices.

10. Legal and Business Disclosures

We may disclose personal information where permitted or required by law, including:

• in response to lawful court orders;
• in response to subpoenas or warrants;
• in response to regulatory or governmental requests;
• where necessary to investigate suspected fraud;
• where necessary to investigate security incidents;
• where necessary to investigate unlawful conduct;
• to protect our rights or property;
• to protect clients, employees, contractors, or others;
• to establish, exercise, or defend legal claims; or
• where otherwise authorized by applicable law.

If Social Spike becomes involved in a merger, acquisition, financing, sale of assets, reorganization, or similar business transaction, information may be transferred as part of that transaction subject to applicable legal requirements.

11. Cross-Border Processing

Some technology and service providers used by Social Spike may store or process information outside Nova Scotia or outside Canada.

As a result, personal information may be processed in jurisdictions whose privacy laws differ from Canadian laws.

Information stored or processed outside Canada may be accessible to courts, regulators, governments, law-enforcement agencies, or other authorities in those jurisdictions where legally authorized.

Where personal information remains under Social Spike’s control, we seek to take reasonable measures appropriate to the nature and sensitivity of the information when using third-party processors.

12. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for purposes such as:

• providing services;
• fulfilling the purposes for which the information was collected;
• administering client relationships;
• maintaining business records;
• maintaining accounting or financial records;
• resolving disputes;
• maintaining security records;
• enforcing agreements;
• fulfilling tax requirements;
• fulfilling regulatory requirements; or
• satisfying other legitimate legal or business requirements.

Retention periods may vary depending on:

• the type of information;
• the purpose of collection;
• the client relationship;
• applicable contractual requirements;
• applicable legal requirements; and
• reasonably anticipated disputes or claims.

When personal information is no longer reasonably required, we may securely delete, destroy, anonymize, or de-identify it, subject to applicable retention requirements.

13. Security Safeguards

Social Spike uses administrative, organizational, physical, and technical safeguards appropriate to the nature and sensitivity of personal information under our control.

Depending on the circumstances, safeguards may include:

• password protection;
• authentication controls;
• encrypted website connections;
• access controls;
• role-based permissions;
• secure hosting;
• software updates;
• security patches;
• backups;
• account-access restrictions;
• confidentiality requirements;
• monitoring systems; and
• security tools.

Access to client systems or personal information should be limited to individuals who reasonably require access for authorized purposes.

No website, internet transmission, cloud platform, computer system, or electronic storage method can be guaranteed to be completely secure.

14. Privacy and Security Breaches

If Social Spike becomes aware of a security or privacy incident involving personal information, we will assess the circumstances and take reasonable steps to:

• contain the incident;
• investigate what occurred;
• determine what information may have been affected;
• mitigate potential harm;
• remediate vulnerabilities; and
• meet applicable notification, reporting, and record-keeping obligations.

Where required under applicable Canadian privacy law, Social Spike may notify affected individuals and applicable privacy regulators where a breach creates the legally required level of risk.

We may also maintain internal records of privacy or security breaches where required by law.

15. Your Privacy Rights

Depending on applicable law and the circumstances, you may be able to request:

• confirmation of whether we hold personal information about you;
• access to personal information we hold about you;
• information concerning how your personal information has been used;
• information concerning organizations to which information may have been disclosed;
• correction of inaccurate information;
• completion of incomplete information;
• withdrawal of consent where legally permitted;
• deletion or destruction where legally required or otherwise appropriate;
• information about our privacy practices; and
• assistance regarding a privacy concern or complaint.

Certain legal exceptions may apply to access, correction, deletion, or other requests.

We may need to verify your identity before fulfilling a privacy request.

Different or additional rights may apply depending on the province, territory, country, or jurisdiction in which you reside.

16. Children’s Privacy

Our website and services are designed primarily for businesses and adults.

We do not intentionally design our services for children or knowingly seek personal information from children for behavioural advertising or marketing purposes.

If you believe that a child has provided personal information to Social Spike in circumstances where it should not have been collected, please contact our Privacy Officer.

17. Third-Party Websites, Platforms and Embedded Services

Our website may include:

• links to third-party websites;
• embedded videos;
• scheduling systems;
• maps;
• social-media integrations;
• payment services;
• analytics tools;
• advertising technologies;
• forms;
• widgets; and
• other independently operated services.

Third-party providers may independently collect information in accordance with their own privacy policies, terms, and practices.

Social Spike does not control the privacy practices of independently operated third-party websites or services.

We encourage users to review the privacy policies of third parties with whom they interact.

18. Artificial Intelligence, Bella and Automated Technologies

Social Spike may use artificial intelligence, automated technologies, machine-learning systems, voice technologies, and related tools internally and as part of website functionality.

Our website may include an AI-assisted voice or conversational interface known as Bella.

Bella may assist visitors with activities such as:

• answering general questions;
• explaining Social Spike services;
• gathering initial inquiry information;
• qualifying inquiries;
• assisting with consultation requests;
• assisting with scheduling; and
• directing users to appropriate next steps.

Where Bella or another public-facing system uses artificial intelligence or automated technology, we intend to make the automated nature of the interaction reasonably clear to users.

Information processed during these interactions may include:

• voice or audio input;
• written messages;
• conversation transcripts;
• name;
• email address;
• telephone number;
• company information;
• business information;
• service interests;
• appointment information;
• scheduling information; and
• other information voluntarily provided by the user.

Voice, audio, transcript, and conversational information may constitute personal information depending on its content and how it is processed.

Information submitted through Bella or similar systems may be transmitted to third-party providers involved in:

• artificial intelligence;
• speech processing;
• communications;
• automation;
• hosting;
• scheduling; or
• related technical functions.

We seek to limit the information collected through these tools to information reasonably related to the purpose of the interaction.

Sensitive Information and AI Tools

Users should not provide the following through Bella, public chat systems, or general website forms unless Social Spike specifically provides an appropriate secure method:

• passwords;
• authentication codes;
• banking credentials;
• full payment-card information;
• government identification numbers;
• medical information;
• health information;
• highly confidential information; or
• other unnecessary sensitive personal information.

Internal Use of AI

Social Spike may also use AI-assisted tools internally to support activities such as:

• summarizing communications;
• administrative work;
• research;
• analysis;
• marketing analysis;
• workflow automation;
• content support;
• customer service;
• reporting; and
• service delivery.

Where the nature or potential impact of a decision makes human involvement appropriate, Social Spike may incorporate human review rather than relying exclusively on an automated output.

19. Protecting Credentials and Sensitive Information

Unless Social Spike specifically provides a secure method for doing so, you should not submit:

• passwords;
• private authentication credentials;
• two-factor authentication codes;
• banking credentials;
• full credit-card numbers;
• government identification;
• medical information;
• health records; or
• other highly sensitive confidential information

through ordinary contact forms, email, public chat, or public-facing AI tools.

Where account credentials or platform access are necessary to perform client services, Social Spike may provide alternative instructions or access methods appropriate to the circumstances.

20. Privacy Officer, Requests, Complaints and Privacy Management

Social Spike has designated responsibility for privacy compliance to a Privacy Officer.

The Privacy Officer is responsible for overseeing Social Spike’s privacy-management practices and helping coordinate matters such as:

• privacy questions;
• access requests;
• correction requests;
• consent withdrawals;
• privacy complaints;
• privacy incidents; and
• internal privacy procedures.

Privacy-related communications may be directed to:

Privacy Officer
Social Spike Marketing Group
609-569 Washmill Lake Dr.
Halifax, Nova Scotia
B3S 0E3
Canada

Email: info@socialspike.ca
Phone: +1 (902) 710-8063

You may contact our Privacy Officer to:

• request access to personal information;
• request correction of inaccurate information;
• ask how personal information has been used;
• ask about disclosures of personal information;
• withdraw consent where legally permitted;
• raise a privacy concern;
• submit a complaint; or
• request information about our privacy practices.

We may request information reasonably necessary to verify your identity before acting on certain requests.

Social Spike seeks to maintain reasonable internal procedures for identifying privacy requests and directing them to the individual responsible for privacy compliance.

Where applicable privacy law establishes a response deadline, we will seek to respond within the legally required period.

For requests governed by PIPEDA, access requests are generally subject to a 30-day response period, subject to permitted exceptions and extensions.

We will review privacy complaints and take reasonable steps to investigate and respond to substantiated concerns.

If you are dissatisfied with Social Spike’s response and PIPEDA applies, you may have the right to submit a complaint to the Office of the Privacy Commissioner of Canada.

21. Accuracy of Personal Information

We seek to keep personal information reasonably accurate, complete, and up to date where necessary for the purposes for which it is used.

You are encouraged to contact us if information we maintain about you is inaccurate or incomplete.

Where appropriate and legally required, we will make reasonable corrections.

22. Accountability and Privacy Management

Social Spike is responsible for personal information under its control.

Our privacy-management practices may include:

• designating responsibility for privacy compliance;
• maintaining this Privacy Policy;
• establishing procedures for handling access and correction requests;
• maintaining reasonable safeguards;
• reviewing privacy incidents;
• limiting access to personal information;
• evaluating third-party service providers where appropriate; and
• updating practices as our business, technology, and legal obligations change.

Employees, contractors, and service providers may be required to respect confidentiality and privacy obligations appropriate to their roles.

23. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• changes to Social Spike services;
• changes to our website;
• new technologies;
• new AI or automation tools;
• new service providers;
• changes to analytics or advertising technologies;
• changes to legal requirements;
• changes to business operations; or
• changes to our privacy practices.

When this Privacy Policy is updated, we will revise the Last Updated date shown at the top of the page.

Where required by law, we may provide additional notice or obtain additional consent before applying materially different practices to personal information previously collected.

24. Contact Social Spike About Privacy

Questions about this Privacy Policy or Social Spike’s handling of personal information may be directed to:

Privacy Officer
Social Spike Marketing Group
609-569 Washmill Lake Dr.
Halifax, Nova Scotia B3S 0E3
Canada

Email: info@socialspike.ca
Phone: +1 (902) 710-8063