Case Study For:
Microblading SEO.
Microblading
Inked Beauty Bar offers stunning permanent makeup services in St. Louis, MO.
50% Increase in new organic traffic to the website + Massive Google Map Boost!
Helping PMU Artists Dominate on Google
One of the most underutilized areas of marketing for PMU artists (and the beauty industry) is via their website and Google my business. Each month, hundreds of potential clients are trying to find permanent makeup clinics in their city. They aren’t searching Instagram for it, they aren’t searching Facebook for it…..they’re going to Google. So if you aren’t showing up where they’re all looking, how will you ever get them as a client? This case study shows the power a proper SEO strategy (search engine optimization) can have for a PMU artist.
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Growth Across the City
True growth for service-based businesses, is dominating in Google maps. Where you rank in maps, can vary from each corner of the city. By implementing our Microblading Marketing SEO strategy for this PMU Artist, we were able to take full control of a major city for our big services! That means more calls/appointments and a constant stream of your ideal client reaching out!
50% Increase in New Visitors!
Think about this, when it comes to conversion rates, typically we see 5% of visitors from organic searches convert into customers. A 50% increase of new visitors = about 1650 in this case over 6 months. If we take 5% of that, we're looking at close to 80 clients. Do the math, what kind of revenue would 80 new clients bring to your table? That is a lot of organic traffic!
Google Dominates Social
Check this out, the top referring media for driving people to the site, is Google (by a large margin). Do you find you post a lot on Instagram & Facebook but it never really translate into anything? This artist has over 3000 Facebook followers, and over 4000 on Insta! Yet Google still crushes both combined.
Reviews From Some Our Local SEO clients
We strive to ensure our clients are set up for long-term success.
Reach out today and book your free discovery
call with our experts.
Reach out today and book your free discovery
call with our experts.
I've worked with John on various eCommerce projects. He has proven himself as a leader for developing winning SEO strategies and ROI based processes.
Lyndon Scott
I've worked with John on various eCommerce projects. He has proven himself as a leader for developing winning SEO strategies and ROI based processes.
Lyndon Scott
After John implemented his SEO strategies for my large dropshipping company, our traffic nearly trippled within 3 months. Incredible results!
Declan Maltman
After John implemented his SEO strategies for my large dropshipping company, our traffic nearly trippled within 3 months. Incredible results!
Declan Maltman
We started using Social Spike a few months ago as our SEO provider and it was one of the best business decisions I have ever made. We've seen a huge return on our investment already, with our organic traffic growing by a factor of 3x in just a few months, which also came with more organic leads than we could have ever hoped for. Fantastic service. Highly recommend. - Kinden Accounting & Advisory Services
Ben Kinden
We started using Social Spike a few months ago as our SEO provider and it was one of the best business decisions I have ever made. We've seen a huge return on our investment already, with our organic traffic growing by a factor of 3x in just a few months, which also came with more organic leads than we could have ever hoped for. Fantastic service. Highly recommend. - Kinden Accounting & Advisory Services
Ben Kinden
John and the Social Spike team are my go-to when it comes to SEO. Their local optimization strategies are on point with a future focused objective.
Justin Daughenbaugh
John and the Social Spike team are my go-to when it comes to SEO. Their local optimization strategies are on point with a future focused objective.
Justin Daughenbaugh
If there's a way to make your business successful, John Cody will help you find it! His passion for what he does goes beyond a career or job, John takes things to another level with his talents. He has not only helped grow my business. He has also helped me grow as a potential businessman. All this while working together building my website and my "brand".. I strongly encourage small and even medium sized businesses reach out and hope John and the Social Spike Team have time for you!! - Dr. D's Detailing
Derek Strong
If there's a way to make your business successful, John Cody will help you find it! His passion for what he does goes beyond a career or job, John takes things to another level with his talents. He has not only helped grow my business. He has also helped me grow as a potential businessman. All this while working together building my website and my "brand".. I strongly encourage small and even medium sized businesses reach out and hope John and the Social Spike Team have time for you!! - Dr. D's Detailing
Derek Strong
As a new startup owner, there are a LOT of ducks to get in a row! John helped make sense of my priorities for now, and provided some clear and useful resources on how to get my feet on the ground! I felt respected, understood and supported. Thanks John!
Georgia Barnwell
As a new startup owner, there are a LOT of ducks to get in a row! John helped make sense of my priorities for now, and provided some clear and useful resources on how to get my feet on the ground! I felt respected, understood and supported. Thanks John!
Georgia Barnwell
FAQ
Are you looking to get book customers for months in advance with your PMU business? If yes, then absolutely you should be focussing on SEO.
We absolutely do! Creating a blog post on questions your potential customers might have, does a lot to attract new business to your website. Solving a potential customer inquiry provides an amazing user experience, which leads to a higher level of bookings. If you solve all their inquiries, and your work looks great, why would they go to anyone else? Think about how much time that would save you having us do the articles for you!
Hiring the right digital marketing agency to handle your SEO is critical. Because of our level of expertise in the industry, we aren't the cheapest in the market (but we are also not the most expensive). Doing SEO right, means there are various things that need to happen in order to make it work. With our plans, we start at $500 per month (which is still going to be much less than a typical advertising campaign). Beauty businesses can trust in Social Spike to help them create an effective marketing solution that will have customers storming in for new brows, lips, and more!
Every microblading business is different and there are many factors that come into play. The bigger the location and population, usually means there is more competition. In larger areas, it can take a good 6 months before we start seeing really solid traction. In other cases, we've seen clients finding the business within two weeks of work. We tell every business owner looking to build a business relationship with us, that you should go into this expecting to invest six months before things start to pop.
First, we know the beauty business language! Powder brows vs Microblading? We got it. Lip Blushing and Lip Contouring (or Lip Neutralization?)....no problem. Book a discovery call with us and we might just blow your mind a little! Second, we've been doing SEO for over six years, and have helped rank over 150 businesses during that time. Third, we're just generally fun to work with. We're laid back, swear a little bit, and take the pressure off you when it comes to all this techy/website stuff!
Absolutely! We create beautiful microblading websites that are focused on people finding it online, but also wanting to book in with you!
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