Case Study For: Microblading SEO.
Inked Beauty Bar offers stunning permanent makeup services in St. Louis, MO.
Helping PMU Artists Dominate on Google
One of the most underutilized areas of marketing for PMU artists (and the beauty industry) is via their website and Google my business. Each month, hundreds of potential clients are trying to find permanent makeup clinics in their city. They aren’t searching Instagram for it, they aren’t searching Facebook for it…..they’re going to Google. So if you aren’t showing up where they’re all looking, how will you ever get them as a client? This case study shows the power a proper SEO strategy (search engine optimization) can have for a PMU artist.
While the branding was on point for the clinic, the website lacked proper optimization, as well as content. Our team evaluated the local competitors and established a strategy to take over the city for all of the services the artist performed (Microblading / Powder Brows / Lip Blushing / Microchanneling / Eyeliner). We optimized these terms for the city, and build everything out from there (including website design and additional pages).
I talk about this a lot but content really is the key to SEO. Think about it, would Google recommend a site that can’t provide adequate information? Or something that solves almost all of the potential questions/inquiries that a client might have? By creating a robust content marketing strategy, we were able to establish an extremely high level of trust with Google. That translates into $$$
Google my business is absolutely key for permanent makeup artists trying to build their online presence. This will be one of the first things someone will see in your city when they’re doing a search for your services. Customers will evaluate you from this! They will check out your reviews, your photos (duh!), as well as the google posts. The key here providing useful tips, and information (How long does microblading take to heal? For example). Google Posts help get more eyes on your business, while also getting people to your website! Consistency helps your profile become more powerful locally.
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Our Microblading SEO Results
Growth Across the City
50% Increase in New Visitors!
Google Dominates Social
Reviews From Some Our Local SEO clients
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