LOCAL SEO HALIFAX

We focus on the main pillars in which we have analyzed to be the most important factors when trying to rank a business in a local market. The first thing we do always includes a full SEO analysis. Every proper SEO campaign needs to be laid out with the proper roadmap. We then want to make sure the website is technically sound and optimized based on Google’s standards. We then want to begin the content creation phase which will allow us to establish your website as a higher authoritative figure locally. Google wants to see content and they want to see that it is being done consistently.

One of the most important signals to Google in local rankings comes from the consistency of your name, address, and phone number (NAP) across all the websites you’ve registered your site on. For instance, Yellow Pages, Yelp, Facebook, etc. Each one of those properties needs to have the same NAP for your business to help your local rankings. We make sure to scour the entire web to find any inconsistencies and make the proper corrections to keep things perfect.

It starts with your business website. You might really love your site, but there could be thousands of SEO issues absolutely hindering you from dominating your search engine rankings. It needs to be optimized for your local keywords. That includes your content, headers, title tags, schema data, and metadata. Everything will revolve around making sure Google understands that you are the authority in that particular region. Then cleaning up all of the other potential issues or warnings that might have sprung up.

This is a multi-prong attack. We have to research the local market to get an idea of the main keywords/relevant keywords that companies are ranking for locally, but also the search intent keywords that customers are using to find solutions to their problems and inquiries. At Social Spike, we dive deep into your competitors, determine the strategies they are utilizing, and take this information to help us develop our own plan to push you ahead of the line!

Google Maps, also known as, Google Places or Google My Business, is the best place to market your business online. Making sure this listing is optimized is the most important thing you can do for your local, small, or national businesses. From our experience, GMB is where the vast majority of our clients get their phone calls and inquiries from. Yet only about 40% of businesses even have their listing claimed! We make sure your profile is perfect and ready to drive leads!

So many SEO agencies leave this part out when working with local businesses. They focus on link building, some optimization but aren’t really working to give your website the content that Google craves! Without this element, your site will not position itself as the go-to source for local inquiries. The future is here and it is quality and relevant content writing! At Social Spike, all of our packages include content development (Blog Posts/Articles/Google Posts/FAQS).

Citations are basically just online references of your business on sites like Yellow Pages, Yelp, Foursquare, (other online directories). They don’t hold a lot of link value but are still a factor in determining local rankings. We’ll do an audit on your existing citations and make sure you have all the major citations in place. Then, we will work on generating high-quality links from websites in the same niche, this comes in the form of guest posts. This provides very high-quality authority back to your site.