LOCAL SEO SERVICES
Looking for the top-rated search engine optimization agencies in Halifax? Meet the local SEO company that brings you organic traffic and leads instead of excuses.
A Results Driven Local SEO Company
A Results-Driven SEO Company – Social Spike Marketing Group has worked with 100’s business owners over the last 8 years to help them increase their sales, leads, and profits through local SEO.
If you have found this page, there is a good chance your business provides services or goods to local towns, cities, and neighborhoods. If this sounds like you, then your website and online presence should be optimized properly to give you a competitive edge. This is where Social Spike is here to help!
Let me ask you this: Do you hardly see your website on Google when you search for a service or product you provide? Do you see your competitor’s names and websites everywhere you wish your small business was? If this is all hitting home for you, then you need to think about how much a new client is worth to you and your local business. Maybe $100? $1000? Or more? Have a look at these stats according to Hubspot:
Want to check out how you rank on Google maps? Click the following link for your rankings around on Google – and see how your stand!
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What is Local SEO?
Local SEO refers to the optimization strategies that help your business be more visible in local search results on Google. To keep this really simple, if you are based in Dartmouth, Halifax, a better local ranking will mean that your business features more predominantly in search results centered in Dartmouth than search results centered in somewhere like Sackville or Cape Breton. Any business that has a physical location or serves a geographic area can benefit from local SEO.
How Do You Do Local SEO?
We focus on the main pillars in which we have analyzed to be the most important factors when trying to rank a business in a local market. The first thing we do always includes a full SEO analysis. Every proper SEO campaign needs to be laid out with the proper roadmap. We then want to make sure the website is technically sound and optimized based on Google’s standards. We then want to begin the content creation phase which will allow us to establish your website as a higher authoritative figure locally. Google wants to see content and they want to see that it is being done consistently.
Our Local SEO Services Include
One of the most important signals to Google in local rankings comes from the consistency of your name, address, and phone number (NAP) across all the websites you’ve registered your site on. For instance, Yellow Pages, Yelp, Facebook, etc. Each one of those properties needs to have the same NAP for your business to help your local rankings. We make sure to scour the entire web to find any inconsistencies and make the proper corrections to keep things perfect.
Local On-Page Optimization
It starts with your business website. You might really love your site, but there could be thousands of SEO issues absolutely hindering you from dominating your search engine rankings. It needs to be optimized for your local keywords. That includes your content, headers, title tags, schema data, and metadata. Everything will revolve around making sure Google understands that you are the authority in that particular region. Then cleaning up all of the other potential issues or warnings that might have sprung up.
This is a multi-prong attack. We have to research the local market to get an idea of the main keywords/relevant keywords that companies are ranking for locally, but also the search intent keywords that customers are using to find solutions to their problems and inquiries. At Social Spike, we dive deep into your competitors, determine the strategies they are utilizing, and take this information to help us develop our own plan to push you ahead of the line!
Google My Business
Google Maps, also known as, Google Business Profile or Google My Business, is the best place to market your business online. Making sure this listing is optimized is the most important thing you can do for your local, small, or national businesses. From our experience, GMB is where the vast majority of our clients get their phone calls and inquiries from. Yet only about 40% of businesses even have their listing claimed! We make sure your profile is perfect and ready to drive leads!
Content, Content, Content!
So many SEO agencies leave this part out when working with local businesses. They focus on link building, some optimization but aren’t really working to give your website the content that Google craves! Without this element, your site will not position itself as the go-to source for local inquiries. The future is here and it is quality and relevant content writing! At Social Spike, all of our packages include content development (Blog Posts/Articles/Google Posts/FAQS).
Link & Citation Building
Citations are basically just online references of your business on sites like Yellow Pages, Yelp, Foursquare, (other online directories). They don’t hold a lot of link value but are still a factor in determining local rankings. We’ll do an audit on your existing citations and make sure you have all the major citations in place. Then, we will work on generating high-quality links from websites in the same niche, this comes in the form of guest posts. This provides very high-quality authority back to your site.