The outbreak of the coronavirus has brought the world on its knees. The health complications caused by this virus have forced people to reconsider how they interact with one another. Offices have been shut down, people are working from home, and conventional forms of doing business are unable to meet the demand of a growing population. This is mainly due to the physically interactive nature that is inherent with conventional forms of business.
In these truly trying times, internet commerce has shone. The internet not only gives consumers access to your products and services, but it also allows you to advertise your products directly to consumers, not just in their homes, but in the very palm of their hands. This is why it is important to maintain a presence on the internet, either through a website or on some social media platform.
However, maintaining an internet presence does not mean just making a website and leaving it there for everyone to see. You have to make an effort to ensure your site is in accordance with SEO guidelines. To know why SEO is important to your business, especially now with a global outbreak, read on as we explain the various advantages.
HIGH SEARCH ENGINE RANKING
Nowadays, especially with the pandemic and global lockdowns, if people want to buy something, they search for it on a search engine like Google. When they carry out a search, they get millions of results, but anyone hardly goes beyond the second page. The higher your page is ranked in these first two pages, the better your chances are for making a sale. While it may seem that the most relevant link appears at the very top on the first page, the matter is not as simple.
There are many other factors that go into creating a website that is ranked top. There are formats to follow, content to create, measures to implement, and features to offer. In other words, what you’re following is SEO guidelines. SEO, or Search Engine Optimization, is where you follow these formats, measures, and features to ensure that your site is picked up by the search engine’s algorithm. The better the SEO, the better the chances of your link getting picked up by the algorithm, and the better the chances that you make a sale.
However, you need to understand that each search engine will have its own SEO guidelines for different types of businesses. These guidelines are also subject to change from time to time, so you really need to keep an eye on changes in SEO. For convenience, most businesses will hire a consultant or, at the very least, hire someone in their marketing department who has these skills. This will take the burden off a business owner, allowing him to focus on other aspects of the business. This will also ensure that someone is always keeping an eye and making adjustments so that your site’s SEO rating isn’t compromised.
Just take a look at our leads coming in for our landscaping project. This is all happening during this pandemic. People still need services! They are out looking for what you are offering, regardless of the situation. What could these types of results do for your business?
If you would like to see more about this, check out our Landscaping SEO Case Study
IT’S A CHEAPER FORM OF MARKETING
Unlike conventional forms of marketing, like billboards, TV ads, and newspapers, Search engine optimization doesn’t cost a lot. In fact, SEO won’t cost anything at all if you’re doing it yourself. The guidelines are readily available for everyone to use and even if you hire a consultant and have to deal with their salary, you won’t be paying for any ad space.
This goes a long way in reducing customer acquisition costs as well. Think about it. If it costs you $5000 to get a billboard and you get 200 customers, the cost of acquiring each customer is $25. Whereas with SEO, where your potential customer base is not limited by geographical restrictions like conventional forms of marketing, you wouldn’t be spending anything at all and could get many more customers. Even if you pay $2000 for the consultant, it’ll still be cheaper to get 200 customers ($10 each!).
However, just because it doesn’t cost anything doesn’t mean you can be lazy about it. You need to follow SEO guidelines in letter and spirit and there are no shortcuts. For example, your website content needs to be original and organic, otherwise your SEO rating will take a hit. The search engine algorithm knows when content has been copied from another source and can tell which site is the actual owner of the content. So, make an effort with each and every aspect of your Search engine optimization and don’t compromise anywhere.
Like Rap Legend Lil Dicky says, “You Gotta $ave Dat Money”.
SEO BUILDS TRUST
In today’s uncertain times, a little bit of trust can go a long way in boosting a business’s sales. SEO doesn’t only out your site on a higher search engine ranking, but it also helps your site run smoother and creates and enjoyable user experience. This makes the user more trusting of the site and will make him more willing to make a purchase.
In fact, the search engine algorithm can also pick up on user experience and when it notices anything negative, even something as simple as abruptly switching to another page, it has an impact on your rating. So, focus on creating an experience that your users will enjoy and will want to come back to time and again. The best way to do this is to stay up to date with your Search engine optimization.
As you can see, maintaining an internet presence and staying up-to-date with SEO guidelines is not the easiest task. As an investor, your first question would be if all the work was even worth it. Rest assured that it most definitely is, as you are able to quantify your returns in SEO. In fact, with tracking and analysis, you can even see where you’re lacking and make adjustments to improve your site even further.
SEO will ensure that nothing, including a global pandemic, is able to stop your business from succeeding!
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