Some say that a negative review is worth at least 40 positive customer experiences. And on Google, every customer review matters.
Google Reviews is one of the most easily accessible review sites. Anyone can view authentic customer reviews of your business from any location and at any time.
Business owners of retail outlets such as auto repair shops, doctors, real estate agents, restaurants, and salons are all seeking that elusive 5-star rating in a battle to get to the top of search results on select keywords.
If you are still wondering why Google reviews are so important and how they can help grow your business let’s look at some of the details behind the facts.
Practical Implications Of Google Reviews
Imagine a couple who is having trouble with their plumbing at home. They understand that they need professional help, so they do a quick online search on Google for “professionally certified plumber near me”. The results provide many different business listings from business owners with their location, hours of operation, and some business listings even have a star rating. How does the couple decide which business listing is the one they want?
Google Reviews provides businesses with reviews from customers who have purchased the business listing’s products or services. Prospective customers can view both the positive reviews and negative reviews to make purchasing decisions. Think of customer reviews as the publicity that was traditionally done by word of mouth. This means that positive reviews can help increase your online reputation, achieve a higher google ranking for local SEO, and level the playing field without spending any money.
The Benefits Of Google Reviews
The benefits of reviews are that they build customer trust, improve click-through rates, and have a positive impact on the SEO strategy of the business. Having a slick website design might look good but without reviews from customers, it might not attract future customers successfully. Once potential customers view the customer feedback and actual reviews from customers, the website design might not appear so appealing any longer.
- Highlighting Google Reviews Converts More Customers
Getting potential customers to click on your link is only half the battle. Your website design and product presentation will start to come into play at this time but Google Business Reviews are still important. Potential customers who are not aware of the positive customer reviews you have due to good service will not be influenced by your online reputation. Potential customers will be more convinced to do business with your organization if they have seen positive reviews online.
Businesses with positive reviews online and a high star rating should advertise these online customer reviews and positive star ratings on their website. Future customers will need less convincing to do business with your organization after they have seen these positive customer reviews and high star ratings for themselves. Fake reviews might achieve a temporary boost in business but in the long run, fake reviews can be extremely detrimental to future business growth.
- Gain A Competitive Edge With Google Business Reviews To Increase Online Reputation & Local SEO
Google reviews are transparently based on customer satisfaction. This means that a small business with higher customer satisfaction and more positive business reviews does not need to invest in search engine optimization to compete with larger organizations. The small business will attract more potential customers and future customers based on its business reviews. On the contrary, the small business doesn’t stand a chance if the retail giant delivers more positive online reviews.
Google has an extremely complex search algorithm. This means that the SEO strategy implemented by Google is also impacted by the online reviews of a business. Reviews from customers are scrutinized based on factors such as review diversity, quantity, and clarity. By successfully focusing on customer satisfaction, search queries of future customers on Google will automatically be rated higher for the business with the most positive reviews.
- Achieve Brand Recognition With Google Business Reviews
Authenticity and accountability of business owners and their businesses are becoming more and more important for consumers. This is the reason why potential customers look towards an organization’s Google Business Reviews. Customer reviews that highlight positive customer service with positive customer feedback send a message of customer trust in the brand. The business can easily achieve higher profits because customer reviews are not influenced by paid advertising.
A business can portray a positive image even if they respond to negative reviews quickly and positively. A business that does not provide proper feedback on time to a negative customer review can expect to receive more negative reviews. Businesses that regularly receive positive reviews from their clients can expect their star rating to increase. In the long term, a higher star rating means that your customers know that they are dealing with a well-reputed brand that delivers on its commercial promises.
How Businesses Can Start Getting More Google Reviews?
Your competitors might be taking advantage of the features of Google My Business to achieve higher profits. Businesses with reviews from customers can unpretentiously charge customers with higher prices after they achieve higher brand recognition. They know that they have achieved a star rating that is incomparable in their field of business and they have the reviews from customers to back up those prices. A new business owner might want to buy online reviews just to conquer the competition.
The problem with fake reviews is that review sites and search engines are quick to pick up on these fake reviews. Your SEO strategy might not be so efficiently functional in the long run with fake reviews. The traditional methods to achieve a higher online reputation is to advertise your Google Review page, send email blasts, and ask customers to review your business as soon as their transaction is complete. This might seem like a long and arduous process, but you will have a solid star rating when search queries of your product are performed. Search engines will have the social proof they need to give your business a higher rating.
Regularly Monitor Business Reviews & Customer Feedback
A business owner should be aware of all of their online reviews whether they are positive reviews or negative reviews. Monitor your mentions by conducting frequent searches of your business on review sites. Businesses can avail the help of many reputation monitoring tools online. Remember that not all online reviews will be positive.
This is why you must respond to negative criticism in a practical manner with an urgency to help future customers eliminate this complaint. With the help of Google reviews, your business can outshine other organizations to achieve positive ratings through customer feedback.
Google Review Management Near Me
If you are looking to improve your Google Business Ratings you have come to the right place. At Social Spike, we excel at propelling local businesses to the top of search engine results. Give us a call today to speak to one of our consultants!