Over a 90-day reporting period, Pro Coat's Google visibility climbed sharply across organic search and the Halifax local grid, while estimated organic traffic moved ahead of the tracked competitor set.
● Project Intel
The starting local grid was dominated by red markers for the primary term. Pro Coat had a small pocket of strong rankings, but most of the Halifax service-area grid sat outside the positions that drive local visibility.
Pro Coat was not competing in isolation. The tracked set included established epoxy domains with existing search visibility, making the local grid and organic growth meaningful in context.
The goal was straightforward: grow the share of Halifax where Pro Coat appeared in the top local positions, increase organic exposure, and strengthen its epoxy flooring SEO position against the tracked competition.
Local Search Proof
By August, top 3 placements covered most of the tracked Halifax grid instead of isolated pockets.
The second grid confirms the improvement was broader than a single search term, with strong top 3 coverage across the service area.
Google Search Console
The local ranking gains were backed by a much larger search footprint. Google showed Pro Coat far more often, while clicks also moved strongly upward.
Source: Google Search Console export. Exact May 8 to Aug 7 daily click series shown with no smoothing or synthetic points.
Competitive Search Position
Semrush estimates show Pro Coat finishing the period with the highest organic traffic of the five tracked domains. The comparison also shows how that position changed against the same competitor set over time.
Source: Semrush organic traffic estimates. The chart compares procoatepoxy.ca with epoxyhalifax.ca, topcoat.ca, halifaxepoxypros.com and atlanticepoxy.ca.
Semrush competitor snapshot rebuilt from the supplied report. Pro Coat shows 326 estimated organic visits, ahead of the other four tracked domains in this report.
Source: Semrush estimated organic traffic and Authority Score. Competitor set shown above.
Performance Data
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$20M+
in new revenue
1,000+
SEO-optimized pages
100+
Websites built
10+
industries served
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