Ecommerce Responsive Design: What Does it Mean?
In the world of ecommerce, there are certain words and phrases that come up frequently: conversion rates, user experience, and responsive design. But what exactly does that last one mean? And how can it make a difference to your business? At the end of the day, the customer experience will likely dictate your success online.
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Responsive design is not a new Concept; It’s Been Around for a Long Time.
Responsive design is not a new concept; it’s been around for a long time. Responsive website design, which refers to websites that automatically adjust their layout based on the size of your screen, has become a priority in ecommerce because consumers are using more than one device when shopping online.
In fact, 67% of shoppers use multiple devices while shopping online and 80% of consumers expect websites to work well across all platforms at the same time (Source: IBM Global Business Services).
Responsive web design is important because it allows e-tailers to reach audiences across various devices, without having to create separate versions for each one.
It also improves user experience by providing consistent navigation and information architecture across all platforms, which can increase conversion rates by 43% with your potential customers.
Why Responsive Design Matters in ecommerce.
Responsive design is the best way to ensure that online stores are consistently optimized for all devices and browsers, whether you’re browsing on a tablet, mobile phone or desktop computer.
It also gives you more flexibility to make changes in the future without having to worry about losing SEO ranking.
Factors that Affect Responsive Design Performance.
There are a few factors that can impact how your site performs.
- The speed of your server. This is especially important if you have a lot of images on your pages, because all those images will need to be downloaded before the page loads in its entirety. If you don’t have enough bandwidth, this could cause problems for visitors who are trying to navigate your site quickly and easily.
- The number of images on a page and their size also affect how well your site works across different devices and screen resolutions. If there are too many large images, they’ll take longer to load than smaller ones or even text-only content would; plus they might slow down the overall browsing experience due to their size and complexity (anyone who’s ever used dial-up Internet knows what we’re talking about here).
- Again, having too much content could cause problems for mobile users who want quick access when looking up directions or searching for products online while out shopping at local businesses; so think carefully about what information should go where if you’re designing something specifically for smartphones or tablets (or both!).
- Finally—and most importantly—you should keep in mind that people like pretty pictures! Images help sell products just by giving off vibes about what kind of things might be inside each one; however if those same images aren’t optimized properly before placing them onto an eCommerce website then this process won’t work as well over time due mainly towards performance issues rather than aesthetics ones like would happen otherwise when using HTML5 instead exclusively.
Free and Low-cost Responsive Design Websites.
If you’re looking to create a responsive website without breaking the bank, there are a few options. If you’d like to have a fully functional website with your own branding and look-and-feel, it’s best to hire someone who knows what they’re doing.
However, if you’d rather just get started quickly with something basic and make changes as you go along, there are many free and low-cost templates available online that can help get you started.
While some of these templates do come with their own themes or designs—sometimes even stock images—most won’t include any customization options. So if that’s what you’re after and money isn’t an issue (or at least not a problem), then it may be worth considering paying for one of these pre-built websites instead of starting from scratch yourself!
Hiring a Designer to Build a Custom Responsive Website.
The first step is to hire a designer who is experienced in responsive design. This will make all the difference, as it’s not easy to build websites that look good on every device. You can expect to pay anywhere from $500 to $5,000 for this service, depending on how complex your project is and how many devices need to be supported.
When hiring a designer for your project, do your homework first! Check out their portfolio and ask for references from previous clients. Ask if they have experience with responsive web design (RWD) and what their process looks like—most should be able to provide answers easily.
Avoiding future Maintenance Issues and Costs.
You probably already know that the world of ecommerce is changing rapidly, and it’s very important to stay on top of new trends. That’s why we recommend that you avoid future maintenance issues and costs by choosing a responsive design for your website.
This will also help you reduce costs in the long run:
- Regular updates: Your website should be updated every few months or so, depending on its complexity and how often you update your products/content. This makes sure everything stays current so that visitors can find what they want at all times. But this can be a big task for someone who isn’t familiar with coding or web design—and that means extra costs if you hire someone else to do it for you!
- A responsive site ensures things will always look good no matter what device someone uses to access the site (from desktop computers to tablets). And since these changes are automated through code rather than done manually by coders, they’ll happen automatically when needed instead of requiring another round of manual labor just before launching a new product line or updating other parts of your store frontage like banners/headers.
Not all Ecommerce Platforms are created equal, and you’ll want to make sure you choose one that supports your business goals as your business grows.
As you’re considering what platform to use for your ecommerce business, it’s important to keep in mind that not all platforms are created equal. Not only will the features of your chosen platform have an impact on your ability to grow, they’ll also affect how easy it is for customers to find and purchase your products.
Some of these platforms might be better suited for beginners than others, but generally speaking all ecommerce websites are designed with at least some level of flexibility. The most important thing you can do when choosing a platform is determine what kind of ecommerce business you want to run—and then make sure that the features offered by the different platforms meet those expectations:
- For example, if you plan on selling digital products like courses or eBooks online then one-click checkout may not be necessary because people won’t need more than one click! Instead focus on finding something that makes it easy for people without technical knowledge (like me!)
As ecommerce websites continue to grow in popularity, it’s important for businesses to understand what responsive design means and how they can use it effectively on their website. In this post we’ve discussed some of the benefits of using an eCommerce responsive design and provided tips for designing an effective mobile site.
If you’re in need of the help of professional ecommerce web designers in Halifax, book your free consultation with the Social Spike Marketing Group team today and let us help get you on the right track!