Welcome to the beginning of your business’s journey online. By setting up shop on the internet, you’ll be opening yourself up to a whole new world of opportunity. The days of relying on only a storefront for customers are long gone — now, you can reach people from all over the globe with just a click. Here’s how selling on the internet is helping businesses just like yours grow:
Online shopping is growing exponentially (some fun stats)
- According to Cloudwards “Global e-commerce sales are expected to hit $5.5 trillion in 2022. Around 76% of U.S. adults shop online. Over half of consumers prefer shopping in a physical store. Smartphones are slowly becoming the preferred way to order online.”
- 43% of global shoppers research products online via social networks.
- Ecommerce will make up 22% of global retail sales by 2023
- Over 75% of people are shopping at least once a month online.
- 42% of holiday shoppers research online and buy online, while 23% will buy in-store.
Customers shop online first
Online shoppers are more informed, have more time to shop, and are less likely to be influenced by in-store salespeople. This means that they’re more comfortable with asking questions and learning about products and brands before making a purchase decision.
They’re also price-conscious – so if you can offer them the same product at a lower price than your competitors, they’ll go with you. Online buyers are also brand-conscious: if you’re selling something unique or innovative that other retailers don’t offer (or don’t offer well), your chances of winning the buyer’s heart increase dramatically.
Online shoppers tend to buy new products – and will often be willing to buy in bulk if it’s available (especially if there’s free delivery). They often see buying online as a cleaner process than going into shops; one where there are fewer distractions or obstacles between them and their goal of getting what they want at the right price!
It’s easy to start selling online
You don’t need to be a programmer. You don’t need to be a designer. You don’t need to be a marketing expert. And you definitely don’t have to know anything about business strategy or marketing, either.
In fact, the most important thing that you’ll do when selling online is simply sell—not through your website as such but on third-party marketplaces like Amazon and Etsy where there are millions of people looking for what you’re offering every day.
You just have your product ready (or even better—you have something that can be customized), put it up on those sites, and let them do the rest!
You get Real-time Business Insight
As an ecommerce business owner, you will be able to see how much money your online store is making in real-time. You can also see how many people are visiting your site and what products are selling the most.
You can get insights into what items need to be restocked, or which ones should be removed from the site altogether. This makes it easier for you to optimize your inventory and increase sales by removing items that aren’t selling well or adding new ones based on customer demand.
Global Reach when it comes to E-commerce for small business
If you own a brick-and-mortar store, you probably have come to realize at this point that your customers are willing to travel a certain distance to buy what it is you have to offer. For some businesses, this might be a very short distance, for other types, people might be willing to travel hours. Either way, I think we can agree that it is unlikely that many will come across the vast oceans to purchase your items, and if they are, you probably didn’t need this article.
Luckily, when it comes to e-commerce and online business, you have the ability to sell physical products and even digital products to a worldwide audience. This means you have the potential to exponentially grow, compared to being 100% restrained to a certain radius locally.
What E-Commerce Platform Should I use?
Great question! Luckily, we’ve covered this in our other article “Best Ecommerce Platforms in Canada“. This goes over some of the main players as it relates to an ecommerce website builder, and what we prefer as an agency for our clients.
It’s clear that ecommerce is here to stay. As a business owner, you’ll experience many benefits from starting an online store. From selling 24 hours a day, 7 days a week, to attracting new customers and expanding your distribution channels, selling online will help you grow your business.
If you’re not sure what to sell or how to sell it online, we can help. Social Spike Marketing Group specializes in creating robust online stores for small and medium-sized businesses. Book a free consultation with us using the form below!